Why Does Warner Brothers licence Harry Potter to Universal?
Now that Warner are making their own great theme parks (Australia, Germany, Abu Dhabi soon) I bet they a bit peeved that they cheaply sold off the theme park rights to Harry Potter so early.
Warner need to get Potter back from Universal to make their own parks credible - but knowing how Universal act like magpies with other studios' IP, will they give it back to WB?
Well, WB is probably still making some good money off of it.
I believe it’s JK’s decision as she’s the one who demanded no coke products
They also license Looney Tunes and D.C. To Six Flags. Avatar is not Disney. Licensing is not a new thing, and I do not see WB getting into the theme park buisiness in the US. Also, I agree that it seems that JK had a great influence on the Wizarding World, as I would not think WB would care as much.
Because they make money and in the end that's all that matters.
Warner Bros. isn't making its own theme parks in those locations. It's licensing its IP to those parks, just as it did to Universal. WB knows how to make a deal.
Even then WB's stake in its "parks" is questionable. WB Movie World Australia is actually Village Roadshow Theme Parks, operating under a license.... and they've made deals with 20th Century Fox for South Korea. Parque Warner Madrid is partially owned by Time Warner, and part owned by a professional theme park company (although their other parks seem to be also rans).
Like others have mentioned, it's not Warner Brothers. Its Warner Brothers and Rowling. Universal needs Warner Brothers permission to use the likeness of the movies, but just like WB or anyone who wants to use any Harry Potter related characters, names, etc, Universal needs Rowling's approved to make anything Harry Potter related. Universal, WB, and Rowling all agreed because the relationship is a money maker for everyone involved.
Ah, the return of Clackers, Universal Troll.
Oh, Clackers, just one more thing. Movie Park Germany hasn't been warners for a long time.
Answer to the original question: $$$$$$$$$$
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