Pixar's Lasseter tapped for Walt Disney Imagineering
Written by Robert Niles
It's official: Forget a new distribution deal between Disney and Pixar. Disney's bought the digital animation studio instead, for $7.4 billion.Tweet
It's an all-stock deal that makes Pixar (and Apple Computer) CEO Steve Jobs Disney's largest individual stockholder. In addition, Pixar Executive Vice President John Lasseter will be become Chief Creative Officer of the newly combined Disney and Pixar animation studios.
But the biggest news to theme parks fans is that Lasseter will also become the Principal Creative Adviser at Walt Disney Imagineering, the arm of Disney which designs the company's theme park attractions.
Under Lasseter's creative vision, Pixar's become Hollywood's biggest ATM, spitting out one nine-figure hit after another, while earning widespread critical acclaim, too. WDI has lost significant clout in recent years, as Disney turned to less elaborately themed new attractions during the last years of the Michael Eisner regime.
Will Lasseter's new role at WDI lead to a theme park renaissance? Or is it just another honorific to sweeten a deal?
This article has been archived and is no longer accepting comments.
Previous article: Cedar Point bucks trend, cuts admission prices
Planning a trip to Orlando?
Insider's Pick: Get all the best advice from ThemeParkInsider.com in one convenient book! Theme Park Insider Orlando 2014 offers you the insight, background, and how-to skills that will help you enjoy Walt Disney World and Universal Orlando like, well, a theme park insider. Save yourself time and money by learning how to visit the Orlando-area theme parks the insiders' way.
Top U.S. Theme Parks
Walt Disney World's Magic Kingdom
Other Top International Parks
Features, News and Advice
"Stories from a Theme Park Insider"
Connect with Theme Park Insider