Pixar's Lasseter tapped for Walt Disney Imagineering
Written by Robert Niles
It's official: Forget a new distribution deal between Disney and Pixar. Disney's bought the digital animation studio instead, for $7.4 billion.Tweet
It's an all-stock deal that makes Pixar (and Apple Computer) CEO Steve Jobs Disney's largest individual stockholder. In addition, Pixar Executive Vice President John Lasseter will be become Chief Creative Officer of the newly combined Disney and Pixar animation studios.
But the biggest news to theme parks fans is that Lasseter will also become the Principal Creative Adviser at Walt Disney Imagineering, the arm of Disney which designs the company's theme park attractions.
Under Lasseter's creative vision, Pixar's become Hollywood's biggest ATM, spitting out one nine-figure hit after another, while earning widespread critical acclaim, too. WDI has lost significant clout in recent years, as Disney turned to less elaborately themed new attractions during the last years of the Michael Eisner regime.
Will Lasseter's new role at WDI lead to a theme park renaissance? Or is it just another honorific to sweeten a deal?
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