Six Flags' CEO: Magic Mountain has 'too many' coasters
Published: February 24, 2006 at 12:54 PM
The quote that grabbed my attention?
"We need to diversify. We have 17 roller coasters at Six Flags Magic Mountain--that's too many. It's become like a drug. This industry has become addicted to roller coasters. We put them up. The attendance goes up. If we don’t do something the next year, we fall behind. We can't be so reliant on roller coasters. It's about balance. The pendulum has swung so far to teenagers, that our research shows Mom and Dad are pausing when it comes to Six Flags. I need to get rid of that pause. We can--and will--add roller coasters, but we can't abandon the rest of the park."
I think a huge reason for Disney's success in the theme park business is its emphasis on story-telling. More people can relate to stories than can to physical thrills. Great music and stunning visuals linger in most visitors' minds longer than the physical effects of a cobra roll. And people want to spend get-away time with family and friends. For most folks, story-based attractions allow that better than thrill rides.