Six Flags' CEO: Magic Mountain has 'too many' coasters
Written by Robert Niles
There's a strong interview with Six Flags CEO Mark Shapiro over at About.com.Tweet
The quote that grabbed my attention?
"We need to diversify. We have 17 roller coasters at Six Flags Magic Mountain--that's too many. It's become like a drug. This industry has become addicted to roller coasters. We put them up. The attendance goes up. If we don’t do something the next year, we fall behind. We can't be so reliant on roller coasters. It's about balance. The pendulum has swung so far to teenagers, that our research shows Mom and Dad are pausing when it comes to Six Flags. I need to get rid of that pause. We can--and will--add roller coasters, but we can't abandon the rest of the park."
I think a huge reason for Disney's success in the theme park business is its emphasis on story-telling. More people can relate to stories than can to physical thrills. Great music and stunning visuals linger in most visitors' minds longer than the physical effects of a cobra roll. And people want to spend get-away time with family and friends. For most folks, story-based attractions allow that better than thrill rides.
This article has been archived and is no longer accepting comments.
Previous article: Six Flags New England announces two new rides
Planning a trip to Orlando?
Insider's Pick: Get all the best advice from ThemeParkInsider.com in one convenient book! Theme Park Insider Orlando 2014 offers you the insight, background, and how-to skills that will help you enjoy Walt Disney World and Universal Orlando like, well, a theme park insider. Save yourself time and money by learning how to visit the Orlando-area theme parks the insiders' way.
Top U.S. Theme Parks
Walt Disney World's Magic Kingdom
Other Top International Parks
Features, News and Advice
"Stories from a Theme Park Insider"
Connect with Theme Park Insider