Six Flags' CEO: Magic Mountain has 'too many' coasters
There's a strong interview with Six Flags CEO Mark Shapiro
over at About.com.
The quote that grabbed my attention?
"We need to diversify. We have 17 roller coasters at Six Flags Magic Mountain--that's too many. It's become like a drug. This industry has become addicted to roller coasters. We put them up. The attendance goes up. If we don’t do something the next year, we fall behind. We can't be so reliant on roller coasters. It's about balance. The pendulum has swung so far to teenagers, that our research shows Mom and Dad are pausing when it comes to Six Flags. I need to get rid of that pause. We can--and will--add roller coasters, but we can't abandon the rest of the park."
I think a huge reason for Disney's success in the theme park business is its emphasis on story-telling. More people can relate to stories than can to physical thrills. Great music and stunning visuals linger in most visitors' minds longer than the physical effects of a cobra roll. And people want to spend get-away time with family and friends. For most folks, story-based attractions allow that better than thrill rides.
Agree with guy.
Does Magic Mountain have too many coasters? Heck, yeah.
Maybe I am lucky, but when I went to Universal in July, there was NO lines! It was empty! That shocked me and makes me wonder if Universal should get their acts together. I am finally glad to see somebody say this is too much in roller coasters! I love coasters, but there is so much more to a park! Since I love Disney, I am glad that somebody sees Disney's plan and will run with it! I thought IOA would follow the Disney formula, but it has been disappointing lately. Also what makes IOA good is not its roller coasters (which are some of the finest I have ever been on) but the theming and other attractions! Look at Spiderman, its for all ages!
It's funny because Magic Mountain has a coaster under construction, and Shapiro says they have too many. I really doubt they will be demolishing their old coasters, right now they have the most coasters in the world.
I belive they should demolish some of their old and worn coasters and build some new dark rides themed around DC comics charecters or the Looney Toons. This would draw a much broader audience than a few new coasters.
I'm not sure that they have "too many coasters." Cedar Point has made the too many coasters formula highly successful for a long time. They have an ok kiddie section, plenty of flat and water rides, hotels, good food, and some pretty good shows. A park can have as many coasters as it wants as long as there are other things to do. Magic Mountain simply doesn't have anything else to do....pair that with the fact that their coaster capacity and maintenance is horrible, and yes, I can see why the CEO would think that Magic Mountain has too many coasters.
There is no such thing as too many coasters. A new mega-coaster will keep attendance up for maybe a year. What keeps guests coming back again and again is the theming. Great theming on a ride of any type will be remembered long after the physical experience. Six Flags' parks used to have some of the best theming anywhere, especially in the 1970's and 1980's, particularly in their three original parks, SF over Texas, SF over Georgia, and SF over Mid America (now St. Louis), where the different themed areas of the park actually corresponded with the six different flags in their logo. Now, new rides (including coasters) are being shoehorned into their parks without regard to what theming may have existed there before, or whether or not the new ride fits into the existing theme of that particular park section. Six Flags needs to get back to basics by cleaning up their parks and restoring the theming that makes memories. New coasters are still a good thing, but never at the expense of the rest of the park. Keep building them, but remember, THEME parks are called that for a reason!
While i also love roller coasters, i do agree that SFMM has too many coasters, and alot of them are medicore at best.
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