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Hard Rock theme park a go in Myrtle Beach

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Published: March 31, 2006 at 3:09 PM

Hard Rock International made it official today, announcing construction of its awaited $400-million theme park in Myrtle Beach, South Carolina.

Hard Rock Park, designed to handle a daily capacity of 30,000 guests, will be built on 140 acres on the corner of U.S. 501 and the Intracoastal Waterway.

According to a Hard Rock press release, the park will feature "six unique, custom-designed zones celebrating rock's culture, lifestyle, legends and irreverence.... Hard Rock Park will include more than 40 attractions, a multi-purpose live music amphitheater, shows and state-of-the-art sound systems -- uniquely developed for the project, roller coasters, children's play areas, restaurants, cafes and retail stores."

Construction will begin this spring for a 2008 opening.

Readers' Opinions

From Chris P. on March 31, 2006 at 4:47 PM
Sounds pretty cool, but I would like to see how the park will attract guests who are not fans of rock.
From Robert Niles on March 31, 2006 at 5:31 PM
I have to say, my initial reaction to this was "Hmmm... Opryland 2.0." But, hey, I liked Opryland. The budget for this size of a park seems a little light to me, leading me not to expect any cutting-edge DarKastle/Spidey-type rides.

I do hope Hard Rock tries to move beyond the amusement park model of a couple roller coasters, several flat rides, a basic log flume, kiddie land and fast food joints that just sucks the life out of me every time I see it.

Gimme, instead, at least one musical family dark ride, several interactive, visitor-driven adventures (like Men in Black, but not necessarily shoot-'em-ups), a great table service restaurant with an on-site chef, not just prep cooks with a corporate manual, and an elaborately staged musical show with original tunes.

From Derek Potter on March 31, 2006 at 10:41 PM
I think that what they have chosen to theme after is pretty much irrelevant in this case. The Hard Rock Park, if done properly with some money, technology, decent management, and class, will absolutely rake in the money.

The end of this season will mark the end of the Pavilion as it is known, making the Hard Rock project the "only game in town" so to speak when it is built. Thousands of midwesterners of all classes flock to Myrtle Beach from spring break time to the end of September, and those people, especially the families, will take a day out of their week long vacation to go to the park. Myrtle Beach has been crying out for a large scale park for years. I only wish I would have had the money to be the one to do it. At least now maybe the minature golf courses won't be so crowded.

From Christopher Combs on April 1, 2006 at 9:28 AM
I think that the Hard ROck theme park is a great idea. I live in fayetteville, North Carolina and the closet park is Carowinds.which is a couple of hours away.but mrytle beach is only 2 hours and is huge tourism in this area. adding another theme park is just what we need. i just hope there may be something like a season pass for those like me who can travel to myrtle beach for a weekend trip.
From rick stevens on April 5, 2006 at 8:08 AM
OK, this could be a great thing. Invision an interactive hotel room trashing, or "so you want to be a rock star" stage show with audience participation. Roller coasters themed to styles of rock, from the hectic Punk style to the calm even tempered Pop. I could see a Space Mountain type ride with laser shows set to metal. The possibilities are endless. I agree with Niles that the basic "park" setup is overdone. It is always nice to come across a really good restaurant in any park that will serve great food and not be a "take out" style place.

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