Busch Gardens makes park name changes official
By the way, Busch made it official today, announcing to the press that it has in fact changed the names of Busch Gardens Williamsburg to Busch Gardens Europe
and Busch Gardens Tampa to Busch Gardens Africa
. (Following, of course, the previous redesignation of Busch Gardens Los Angeles as Busch Gardens Brewery Parking Lot.)
As reported here earlier, the domains buschgardenseurope.com and buschgardensafrica.com, which were unregistered, were snapped up by a private registrant shortly after TPI's report. I can't imagine that Busch would have to do a blind registration through GoDaddy.com for its domains. Which leaves me to believe that Busch foolishly did not bother to secure them before launching its new marketing campaign. (Nor, apparently, does anyone from Busch read this website.) In fact, the Busch Gardens website still refers to the parks by their old names.
Hey, Busch, the Web's a pretty powerful promotional medium now. Perhaps you might consider *using* it? (Oh wait, no one from there reads the site. Oh, well....)
They started running new commercials last weekend in the Tampa Market for the both Africa and Europe.
Yes, they're running commercials here in So. Cal under the Africa and Europe names.
I've seen the ads too, I prefer the old names.
Not that they shouldn't be keeping a close eye on TPI, but the Busch parks' websites now all stem off www.buschgardens.com, with / extensions for each of the parks. So, to get to the site, you never did type in www.buschgardenswilliamsburg.com or www.buschgardenstampa.com, which may be why they didn't buy the www.buschgardenseurope.com addresses ...??
No, I've got no problem getting to the individual official park sites through the buschgardens.com portal. Nor would I presume to tell Busch what Web domains it ought to use.
I wonder what the respective city council's feelings are towards the name change?
I don't want to go to Europe, just left there and moved to the states. Guess I can stomach Africa though. (missus might not, shes South African)
Let's not forget, SpaceMt Fan, what went down this past year when Anaheim (home of Disneyland) sued the Angels baseball team for dropping "Anaheim" to the back of its name in favor of "Los Angeles." Several million dollars in attorney's fees later, Anaheim lost, but it did point out that cities see enormous promotional value in having their names in the name of a local attraction.
I'm a Tampa native and I don't care for the name change at all.
From what I understand they havn't actually taken the "Tampa Bay" or "Williamsburg" names out of their Logos, they just added "Africa", and "Europe" to them. I think they were having problems with people getting the two parks confused with each other, and so they wanted people to know that they are two diferent and distinct parks.
As I understand it, the logos for the parks read as follows: Busch Gardens Europe - Williamsburg, VA and Busch Gardens Africa - Tampa, FL. Seeing as how most of the time, the only place a consumer will see the theme park's names in print are in the official logos, I don't think it will be a problem.
I think the full marketing campaign talks about "The Worlds of Busch Gardens Europe" and "The Worlds of Busch Gardens Africa".
I think the name change is a great move. Prevously, the two parks were called, Busch Gardens the Old Country (Williamsburg/Europe) and Busch Gardens the Dark Continent (Tampa/Africa). By using the continent names, Busch Gardens is able to let people who have never been to the parks before what kind of experience to expect.
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