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Arthur Levine

Legoland Denmark offers Quick Pass system

Published: April 27, 2006 at 5:13 PM

I just posted a blog about Legoland Denmark's new Quick Pass system: Less Hitting the Bricks with Legoland's Quick Pass.

Essentially, it's like Disney's time-ticketing Fastpass program, except that guests can get their passes online at home before visiting the park. It's intriguing, and the company that developed the concept is hoping to bring it to other parks in the U.S. and elsewhere.

I'm curious what park fans think about line management systems in general. I'm torn over them. Lines are terrible, of course, but any solution seems to have drawbacks.

Replies (2)

Erik Yates

Published: April 27, 2006 at 7:38 PM

I tend to think that without fastpass, or any kind of line skipping thing, that lines generally go faster. Case in point, Magic Kingdom. I never remember the line at Space Mountain getting over an hour until later in the day. It now gets close to two hours before noon. It doesnt really seem to effect Universal that much either. The busy attractions are still busy, and the ones that arent, arent.
Robert Niles

Published: April 27, 2006 at 9:51 PM

I wrote my thoughts on ride reservation systems a couple months back. In summary, they are great for blockbuster rides when they first open and their wait times pass two hours. But for rides with less than two hours' wait, these systems do more to gum up the works than to increase enjoyment for average visitor. Sure, some sophisticated visitors (which are usually the type of folks to frequent sites like this) know how to "game the system" and work ride reservation systems for far many more trips than they could get otherwise. But the average visitor doesn't end up visiting more rides, and likely ends up more confused than relieved by them. Remember, the ultimate purpose of these systems is to get people to spend more time in stores and to extend their day in the park, so that they can spend more money, while getting on the *same* number of rides.

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