Branding, websites and the (former) Paramount parks
Written by Robert Niles
A quick thought today, inspired by the Cedar Fair/Paramount Parks deal:Tweet
Long term, if Cedar Fair drops the "Paramount's" possessive from those parks' names, what happens to the Paramount's Kings Island website?
When I was a kid, living in Indianapolis, in the days before Paramount owned the park, it was known as just "Kings Island." And I suppose a great many people still refer to the park as such and wouldn't miss for a moment Cedar Fair dropping the "Paramount's" from the front of its now-official name.
But Kings Island's website is PKI.com. And, presumably, the "P" would become irrelevant upon a name change. KI.com's owned by an interior design firm. And kingsisland.com's in the hands of a cybersquatter.
Sure, one letter from the Cedar Fair legal team likely obtains that domain. But I'd think Cedar Fair also could bag a nice chunk of cash selling a now-unneeded three-letter dot-com domain. I know, to the average theme park visitor, this topic means little. But as a certified Web geek, I find this stuff interesting. Three-letter dot-com domains don't come available everyday.
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