Universal tries to fight 'Magic Your Way' with 'EarlyBird Exclusives'
Published: September 12, 2006 at 2:06 PM
Disney's program offers steep prices for one-day and short visits, coupled with massive discounts for buying close to a week's worth of admissions. The effect, and intent, has been to get visitors to commit to spending their entire week in Orlando at Walt Disney theme parks, instead of taking a day or two, or more, for the Universal or SeaWorld parks.
The program's been a huge success for Disney, helping the Mouse drive attendance gains while Universal has remained flat. But now, Universal's fighting back. Universal has offer five consecutive days of admission for the price of a two-day park-hopper pass, but under its new "EarlyBird Exclusives" plan, visitors can get seven consecutive days' admission to Universal Studios Florida and Universal's Islands of Adventure for $85 - less than $20 more than the price of a one-day, one-park ticket.
Will that be enough to make Disney visitors consider a switch to the Universal Orlando Resort? You tell us....