Magic Mountain, other Six Flags parks won't close in 2007
Written by Robert Niles
Six Flags CEO Mark Shapiro made official today what we'd known for months -- that Six Flags Magic Mountain will remain open in 2007, and possibly, beyond. Shapiro told investors during a conference call that Six Flags has decided not to sell its parks on the market to real estate developers, opting instead to either operate the parks or to sell to another amusement park company.Tweet
That decision will be announced, Shapiro said, by the end of this month.
In other news, attendance is down at Six Flags -- no surprise given the chain's moves away from a deep discount strategy and to discourage unaccompanied teens in favor clearing the way to appeal to family visitors. One might have thought that the news Magic Mountain was up for sale would have encouraged people to make one last visit to the park. But instead attendance at the L.A.-area park is off double digits from last year's rate since the announcement, officials said.
But per-guest spending continues to rise, a very hopeful sign, and Six Flags is taking a page from Cedar Fair's book and offering cheap kids' tickets in an effort to lure parents to the parks. Look for a deal next year when parents who buy an annual pass can get a kids' annual pass free.
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