A theme park gift under $10? Theme Park Insider: 2016 Year in Review
Throw in Merlin's Sea Life aquariums, and you've now got the new number two theme park company in the world, measured by guest visits, surpassing Universal and trailing only Disney.
Okay, trailing by a country mile. The new Merlin drew an estimated 30 million visitors last year, way behind industry leader Disney's 100+ million.
Here's more detail from UK's The Guardian newspaper.
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Walt Disney World
Tokyo Disney Resort