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The greatest theme park press release of all time

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Published: June 6, 2007 at 10:51 AM

Kudos to Disneyland for a press release that spins faster than an amped up Mad Tea Party teacup.

Let's get straight to the goodness, shall we?

In the spirit of Walt Disney's renowned ability to create magic, the Disneyland Resort is sprinkling some pixie dust on the calendar and virtually creating an "8th Day" in its operating week in anticipation of high demand for the new Finding Nemo Submarine Voyage attraction, which resurfaces June 11 in the Tomorrowland Lagoon. The subs return as part of the ongoing Year of a Million Dreams celebration at the Disneyland Resort.

Starting June 11, the day the subs resurface, guests will be allowed to join the queue until official park closing and the subs will continue their voyages to find Nemo for up to 2 1/2 hours after park closing.

"We're very excited to bring back the classic subs attraction, which we know will appeal to guests of all ages," said Ed Grier, President, Disneyland Resort. "In order to meet what we believe will be very high demand, we're virtually adding an '8th day' to the week."

Disney's long had a policy that park closing time means queue closing time. If you are on line when the park closes, you get to go through the queue and ride.

So, decoding the press release, what Disneyland's really saying is... it expects the Nemo queue to be two and a half hours long... at midnight!

The "eighth day" is really just seventeen extra operating hours added to the Tomorrowland labor budget to handle the crowds without cutting the queue early. Of course, if Disneyland did, it'd just have to extend labor hours for the Main Street Guest Relations desk to handle all the ticked-off guests. ;-)

Let me take this opportunity to reiterate Robert's Rule of Theme Park Visits: Get there before the park opens in the morning!

Readers' Opinions

From Anthony Murphy on June 6, 2007 at 1:20 PM
What an idea! They should have done that for Soarin when it opened in EPCOT
From Logan Decker on June 6, 2007 at 2:26 PM
I wonder if disney world will follow thats a gteat idea!
From Erik Yates on June 6, 2007 at 3:09 PM
I think its a direct respohse to Harry Potter, they have to do something to take the attention away from Universals Harry Potter ordeal.....of course, I'm just grasping straws.
From Anthony Murphy on June 6, 2007 at 8:36 PM
Or their bad press with the housing that wants to be built close by....
From Greg Mills on June 6, 2007 at 11:49 PM
Naturally, I have to say it on the business sense. Businesswise, this will be a greater expenditure. HOWEVER, it could prove profitable via more ticket sales for people that are looking for a broader variety of rides. After all, most amusement and theme parks will take hit after hit financially in order to just have a good record of rides...

But good on Disney, I'm glad to hear they're making a move for the customers' benefit.

From Lee Mak on June 7, 2007 at 6:32 AM
Way to go Disney bringing back a classic with a new face. It isn't always easy for Disney to replace dated rides with attractions that fit into the "all ages" category. "Finding Nemo" is a good movie with a better message than most recent Disney films and this will definately sustain its interest amoung park-goers (and won't hurt the merchandising either). I would much rather Nemo be my guide through the old "Nemo" submarine attraction than the very "age specific" Winnie the Pooh take over the old haunt of Mr. Toads wild ride. I think it is weird for us folks who have been to Disneyworld over decades and have seen some of our favorites change or be replaced by themed attractions that reflect the current films they are producing. (Stitch is now the alien in the alien encounter, Zazoo in the TikiRoom, Johnny Depp in the Pirates ride, etc.) Its not that they are bad now, not at all, but its just not the same scripts that you remembered and loved and were waiting in line to see....well, it makes the kiddies happy and they are the future patrons of the Disney dream.
From Matthew Baker on June 7, 2007 at 6:33 AM
Methinks FastPass for at least a while would be sensible, assuming it's reasonably possible and not already planned. Last Friday it was open for a CM preview beginning around late afternoon and the line was back and forth several times along the waterfront just for that.
From TH Creative on June 11, 2007 at 6:13 AM
You write: So, decoding the press release, what Disneyland's really saying is... it expects the Nemo queue to be two and a half hours long... at midnight!

I Respond: You missed the words "up to." Meaning they don't necessarily "expect" it to be that long, but rather, if the situation arises, that's how late they are willing to keep it open.

Having said that, a wait that long wouldn't surprise me. Here in Florida, on a "healthy crowd" day at EPCOT, the wait time on 'Soaring' often breaks the two hour mark.

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