DreamWorks appoints new theme park guru
DreamWorks Animation has created a new position, charged specifically with overseeing the studio's work on theme park attractions and other "site-specific entertainment around the world." Former Universal Studios Hollywood executive Joel Ward gets the gig. From a DreamWorks press release:
Among Ward's duties are extending and building franchise possibilities for DreamWorks Animation properties including Shrek, Madagascar and the upcoming Kung Fu Panda, along with other films in the company's library, both past and present. Ward will also endeavor to further grow the relationship with Universal Studios, in addition to creating new opportunities with parks and entertainment complexes around the world.
I think that's a very positive appointment.Although I do have reservations about Theme Park development concentrating too much on animation based products.
I wonder what types of rides they'll make.
This article has been archived and is no longer accepting comments.