Disney is renaming Disney World's MGM Studios
Published: August 9, 2007 at 2:18 PM
Disney's Hollywood Adventure? Nope. But close.
Walt Disney Studios Theme Park? Been there, done that. But not again.
Disney announed the new name for the Disney-MGM Studios Theme Park at Walt Disney World, and the winner is... Disney's Hollywood Studios.
The reason? Disney's deal with MGM is long done, and the studio felt no need to continue promoting a rival brand. And a Pixar rebrand would limit the park, especially with so much desire for an increased presence by George Lucas' Star Wars francise (though, didn't Lucas help start Pixar?) And Disney's last two U.S. theme parks have included the possessive name, so Disney's Hollywood Studios it is.