Disney vs. the University of Washington: Who's right?
Published: August 14, 2007 at 9:04 PM
This is a story that, to my eyes at least, goes under 'Bizarre, but unsurprising." It seems that Disney has asked (in a letter) that the University of Washington retract certain statements in a study they did which, supposedly, showed that DVD's along the lines of "Baby Einstein" and "Brainy Babies" (both apparently Disney brands) could actually impede development of language skills in early years rather than boosting them.
Here's a link to the Seattle P-I story:
And here's one to the full text of the letter that Disney's Robert Iger sent to Mark Emmert, president of the UoW.
And, finally, here's a link to the story at the University's local newsletter, along with E-mail links for more info.
I've not yet had a chance to read more than the P-I article, so I'm not prepared to go into a full discourse on this. I do, however, find it most interesting that Disney would resort to corporate-level counterattacks instead of commissioning a study of their own. If they truly believe in their product, then they should be completely unafraid to submit it for an independent study.