Disney vs. the University of Washington: Who's right?
Written by Bruce Lane
[Okay, it's off the theme park topic, but I've been following the story with great interest, so... what the heck. Enjoy!- Robert]Tweet
This is a story that, to my eyes at least, goes under 'Bizarre, but unsurprising." It seems that Disney has asked (in a letter) that the University of Washington retract certain statements in a study they did which, supposedly, showed that DVD's along the lines of "Baby Einstein" and "Brainy Babies" (both apparently Disney brands) could actually impede development of language skills in early years rather than boosting them.
Here's a link to the Seattle P-I story:
And here's one to the full text of the letter that Disney's Robert Iger sent to Mark Emmert, president of the UoW.
And, finally, here's a link to the story at the University's local newsletter, along with E-mail links for more info.
I've not yet had a chance to read more than the P-I article, so I'm not prepared to go into a full discourse on this. I do, however, find it most interesting that Disney would resort to corporate-level counterattacks instead of commissioning a study of their own. If they truly believe in their product, then they should be completely unafraid to submit it for an independent study.
This article has been archived and is no longer accepting comments.
Previous article: Here we go again... Universal follows Disney
Planning a trip to Walt Disney World?
Insider's Pick: Don't try to do Disney without the ever-entertaining and informative Unofficial Guide to Walt Disney World 2014. Save time and money with these tested tips and strategies for getting the most from a Disney World vacation. It's a great investment in happiness for you and your family.
Top U.S. Theme Parks
Walt Disney World's Magic Kingdom
Other Top International Parks
Features, News and Advice
"Stories from a Theme Park Insider"
Theme Park Insider Guidebooks