Coming to a Six Flags near you: more ads
Published: February 4, 2008 at 9:53 AM
Theme parks long have sold sponsorships of attractions and restaurants within their parks as a way to offset the massive cost of building these places. Walt Disney himself was a master at this; hustling sponsorships from TV networks and soda pop companies to get Disneyland built. So fans have gotten used to in-park branding; the question is, though, at what point does the in-park branding detract from the theming of the in-park experience.
Six Flags is promoting its new Six Flags Media Networks, which will sell in-park ad placement on signs, in-queue TVs, park maps, attraction ride units and through wireless networks.
The company's facing ongoing financial challenges, as it works to pay off debt while attracting more-lucrative family consumers to what had become teen-dominated thrill parks. And ads are one quick way to bring in more revenue. But will they drive away the visitors that Six Flags needs to attract?