Coming to a Six Flags near you: more ads
Six Flags is spreading word within the media community of increased as sales opportunities within its parks.
Theme parks long have sold sponsorships of attractions and restaurants within their parks as a way to offset the massive cost of building these places. Walt Disney himself was a master at this; hustling sponsorships from TV networks and soda pop companies to get Disneyland built. So fans have gotten used to in-park branding; the question is, though, at what point does the in-park branding detract from the theming of the in-park experience.
Six Flags is promoting its new Six Flags Media Networks, which will sell in-park ad placement on signs, in-queue TVs, park maps, attraction ride units and through wireless networks.
The company's facing ongoing financial challenges, as it works to pay off debt while attracting more-lucrative family consumers to what had become teen-dominated thrill parks. And ads are one quick way to bring in more revenue. But will they drive away the visitors that Six Flags needs to attract?
I don't like to see any theme park fail, so if they have to do get outside ads for increased income, I think I can live with a little more ads here and there...
I agree with David to an extent. I don't like to see parks fail. However, I also don't want to see the same advertisement 10 times during the queue for one ride. Even video presentations that are shown multiple times for a ride can be a bit much. I also question whether advertising will really help that much with the shortfalls they are experiencing.
Why am I not surprised? Disgusted, yes, but not surprised.
To the guy above me; I agree wholeheartedly. See, the thing is, I honestly have to wonder, how is it a theme park conglomerate this huge be so financially profitable for as long as it did...and then start descending into such constant red ink? How on earth is it that these parks go from success stories to cash incinerators that need advertising of all things to keep themselves in the green??
I agree! The high cost of ticket should afford you a themed day of family fun. That's what we were supposed to be paying for in the first place. I mean, we should expect it now that there are even ads on PBS. I don't mind seeing the ads that fit the theming(even playing loony toons is an example of this). That coke comercial at SFDK was completely annoying though. I was shocked to see commercials. Also think about the ride stomping video they play on Survivor, boring after 2 or 3 times. Thank god PGA was sold to Cedar & they'll lose the Survivor & Top Gun theming rights.
I think it's a desperate ploy of a company in a death spiral. As they alienate more of their patrons, who will decide to go somewhere else to avoid being pummeled to death by commercial ads, they'll have to cut more corners and sell more ads. Wash, rinse, repeat until hair is gone.
I understand that they need more visitors, but instead of marketing to death if they would just CLEAN up the park. 6Flags/Mid-AMerica is a dump. No wonder Disney has RETURN visitors.
Somebody needs some money. This is one of the aspects of the park industry that can be controlled. Cost cutting (something they used to overdo) can only go so far to run an effective operation. They can't really reduce operating costs, nor can they really afford to understaff. They have to build up the customer service reputation that they lost a few years ago. Admission and in park costs really can't go much higher, lest they become unreasonably overpriced. What they can do is try and generate revenue through advertising. It could prove to be a big boost if presented properly in the parks, or it could further commercialize the park and alienate guests if done without taste. My take on corporate sponsorship has always been minimalist. I just don't think that the public wants to associate the same old tired corporate icons they see every day with the surreal world of theme/amusement parks.
I think that that is a great idea. Whatever it takes to get the money and keep it going. ( Within reason of course). I think they should concentrate on family style things if they want to bring more families to their parks. I am not sure if this idea will really do that.
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