Coming to a Six Flags near you: more ads
Written by Robert Niles
Six Flags is spreading word within the media community of increased as sales opportunities within its parks.Tweet
Theme parks long have sold sponsorships of attractions and restaurants within their parks as a way to offset the massive cost of building these places. Walt Disney himself was a master at this; hustling sponsorships from TV networks and soda pop companies to get Disneyland built. So fans have gotten used to in-park branding; the question is, though, at what point does the in-park branding detract from the theming of the in-park experience.
Six Flags is promoting its new Six Flags Media Networks, which will sell in-park ad placement on signs, in-queue TVs, park maps, attraction ride units and through wireless networks.
The company's facing ongoing financial challenges, as it works to pay off debt while attracting more-lucrative family consumers to what had become teen-dominated thrill parks. And ads are one quick way to bring in more revenue. But will they drive away the visitors that Six Flags needs to attract?
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