Rumor: New buyer on deck for Busch theme parks?
Written by Robert Niles
Rumors are flying all over the industry that there's a deal emerging for InBev to sell the Busch theme parks. And it's not to Merlin, Universal or an investment bank.Tweet
It's... to the Busch family.
The reasoning goes that the Busch family will make enough from the sale of its shares in Anheuser-Busch to InBev that family members will be able to buy, or at least finance, the purchase of Busch Entertainment Corp. from InBev. And BEC wouldn't even have to change its name! Saves a few bucks on letterhead, at least. ;-)
The move would allow the Busch "brand name" to continue in the marketplace, something that is said to be very important to some family members. And it would ensure that the current management team would stay in place, though there might have to be some title-shuffling to accommodate Busch family members who do not now have titles within BEC.
Done deal, or wishful thinking? I don't know, but, wow, what a thought to wish....
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