Another name change for the Busch Gardens theme parks?
I've heard through the grapevine that the Busch Gardens theme parks in Williamsburg, Va. and Tampa, Fla. might be changing their names, again.
The parks, originally known as Busch Gardens: The Old Country and Busch Gardens: The Dark Continent, respectively, were long known as Busch Gardens Williamsburg and Busch Gardens Tampa Bay. In 2006, Busch changed the names of the parks to Busch Gardens Europe and Busch Gardens Africa.
Of course, as many readers have pointed out, this created quite a bit of confusion. Theme park chains are opening parks all over the world, and Busch is no exception. One hears "Busch Gardens Europe" and expects it to be in, well, Europe.
So Busch is said to be mulling a change back to more geographically accurate names, such as Busch Gardens Williamsburg or Busch Gardens Virginia for the European-themed park, and Busch Gardens Tampa or Busch Gardens Florida for the African-themed destination. There is no comment from the official channels on these rumors, one way or the other, as of this point. (And yes, I've asked.)
Complicating this question is the recent sale of parent Anheuser Busch to Belgian brewer InBev. If InBev were to sell the parks to another company, would that buyer want to keep the "Busch" name on the parks? If there is a chance that it would not, why endure the hassle of and public confusion over a name change now, if the parks names might change again in a year or two?
And if the name change is to go through at the end of this season, would that indicate that the "Busch" name is likely to stick around -- suggesting that the might be something to the rumor of the Busch family buying control of the parks?
So many questions....
I find it more ridiculous having a Euro-/African-themed park named after an American location rather than vice versa. Were people really not considering visiting those parks because of their names? The Magic Kingdom is not really magical, nor is it a kingdom.
Honestly, the Busch employees I know steadfastly deny that the parks were ever "officially" changed to BGE and BGA. They claimed that it was a branding thing for their national campaigns and nothing more than that. Makes sense, I guess.
But "Magic" and "Kingdom" are concepts, not place names. And how has Disney named its MKs since WDW?
One thing is for sure...it will be a much bigger change if they take the word "Busch" out of the name, instead of only the geographical location. I can't imagine any other name before "Gardens"...(sigh)
Wait, it used to be called Busch Gardens Dark Continent? Thats a little weird.
I consider this good news and this indicates the Busch family buying these parks as rumored.
I agree 100%.
If the parks get sold to an outside entity, it's likely that the name will change, because InBev will either not want the new owners to use it, or they will charge them big bucks to do so. The only way I see BG keeping the Busch is if the company doesn't sell the parks, or if the Busch family buys them.
I really love the name Busch Gardens, so I hope that part stays the same regardless of who overtakes the parks. Unless they change it to....
Busch Gardens Europe sounds like it's in Europe. It's an awful name from a marketing perspective. Bring it back to BG Williamsburg, that makes much more sense and associates the park with that other marketing campaign for Colonial Williamburg.
This reminds me of the "Epcot 95" thing. (Who remembers that?)
Or "Epcot 94" don't forget that one, lol
And if you want to watch "The Epcot Movie", go here http://www.the-original-epcot.com/2008/05/epcot-film-video.html
I still kind of like TPI GARDENS. It has a nice ring to it.
Sorry, I'm saving my money to buy the LA Times. At the rate that the price is falling on newspaper companies, I think I should be in range to get it within a few months ;-)
Just on the subject of buying things, and this will actually be totally irrelvant, but funny.
Well lets ee...Busch Gardens..Old Country liked it sstill do for the Willimsburg Park...And like the Busch Gardens AFrica for the Tampa Park...They are the Brand themeing of the parks feel..not a location..
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