Name change for Disney World's proposed fifth theme park?
Published: August 21, 2008 at 2:01 PM
Hill reports that the name of the park, first reported as Disney's Night Kingdom, is up for question, with the current proposal being "Disney's Jungle Trek." The reason for the switch is a plan to extend the park's hours with an earlier opening, perhaps noon, making the "Night" part of the name, well, a bit inaccurate.
Why would Disney extend the hours? To make more money, of course! More hours = more people = more admission revenue.
The theme of the park, at this stage, is a "global village" with buildings and individual adventures themes to the four corners of the world. (Pet peeve rant here: A globe is a sphere, which has no corners. Isn't this an absurd phrase, then? Yet loads of people use it, even me. /rant) Of course, that theme might sound familiar to Disney fans, who might know such a park as "Epcot."
Ultimately, though, the park, regardless of what it is name, will be a premium experience, along the lines of SeaWorld's Discovery Cove, with an estimated $300 a person a day price tag and small-group, guided experiences throughout.
I've heard from multiple sources close to Disney that this project is a go at this point, but, obviously, substantial questions remain about branding, theme and park layout. What would you like to see?