Hard Rock Park files Chapter 11; closes for the rest of the season
Well, we'll see how this one goes. Hard Rock Park
has filed for Chapter 11 and closed for the duration of the 2008 season. They claim they'll reopen for the 2009 season, but there's little more hard information available other than that.
I still really like this park (I was just there again on Sunday), so I sincerely hope they manage to bounce back. They opened at a pretty bad time as far as the economy goes. Maybe things really will be able to improve to allow them to return next year. Time will tell, I guess.
This is terrible news. I was eagerly awaiting my chance to visit this park. I hope this is not a sign of things to come. Hopefully, this terrible economy doesn't affect Disney's lofty future plans for their parks or the upcoming Harry Potter island.
I think it was a bad year to open up theme parks
I don't care how bad a year this might have been economically (and, BTW, many other parks did quite well this year), not having the capital on hand to make it through the first year of operation is a sign of terribly myopic management.
'Hard Rock' would be a great idea for one area of a theme park. But an ENTIRE theme park in a B-level tourist community?
Not trying to start an arguement here, but lots of the other theme parks either slashed their prices (Six Flags) or had foreign tourists. Bad management was probably the determining factor, but our wonderful economy did not give HRP too much room to mess up
I'm just dumbfounded that the park didn't understand that almost any new business needs to have the capital on hand to operate for at least the first few years in the red before opening. Geez, that's just common practice (or is for businesses that make it).
How incredibly unlucky.
I have to agree with TH Creative. When I first heard about the park, I was somewhat leery. Then when I saw the offerings, which in my opinion seemed minor, I didn't think they would do too well. An area of a park themed to this, I absolutely agree. But an entire new park? I guess I wasn't buying it either, from jump street. You have to give people reasons to come back multiple times and from what I've seen and read everywhere, this park just doesn't have it. Hopefully they'll be able to rebound but I don't see it happening.
I see a promotional opportunity here for Carowinds, Dollywood and other parks in the southeast. Bring us your unused, and now possibly useless, Hard Rock Park advanced-purchase ticket (or annual pass) for free or reduced-price admission to "our" park.
I'm sad to see this happen. The park was great, but at least it done this before it hurt itself worse.
it just wasn't a great park. it wasn't the type of area where people go to for theme parks. location, rides, and development all contributed to its early downfall.
HRP just got some good national PR by having a spot on the Wheel of Fortune last Monday during Teen Best Friends week. A pair of kids won a trip to Myrtle Beach and the park.
I just noticed something interesting in HRP CEO Stephen Goodwin's
I think in hindsight it appears that Myrtle Beach was not the spot for a $50 a ticket theme park. Most visitors want to just relax on the beach and enjoy cheap tourist trap attractions. One could argue that the park would have been more successful in Central Florida. Nevertheless, the economy clearly had an effect.
An amusement park depends upon repeat customers and season ticket sales. HRP had to attract one-time visitors vacationing at Myrtle Beach which has WAY too many competing attractions. Additionally, the average family visiting MBSC isn't able/willing to plop down several hundred for a few hours when they've already plopped down thousands for the trip. (MBSC is the mecca for middle-class beach-goers. If you have $$$'s you'll be down at Hilton Head!) We went to HRP in August. (We drove down from Oak Island NC, for the day.) We had a great time. We left with absolutely no intention of returning (for at least a few years when, hopefully, a couple of coasters would be added). Other thoughts: Amusement parks at beaches should be "on-the-beach". HRP is in a run-down looking area. And, of course, the downturn in the economy and high gas prices, etc. came along at the wrong time for HRP. It is a shame. I'm glad we got to go (see my review on TPI). I hope they can make a come-back!
There are lots of issues going on here. The advertising was not good; let's face it, it stunk. I knew tons of people who went to Myrtle who didn't know it was even there.
I'll Chime in from the tourist industry.
I think it was just a bad idea in all to build the full Hard Rock Park installment the way it was built. The park idea was a relevant idea at the time but put into an irrelevant location. Yes Myrtle Beach has a few busy weeks in the year, among them being spring break when students from all around the northern U.S. and Canada come to visit the city. This still isn't a good enough to keep a theme park afloat for a full business year.
Not to be mean about it, but I hope HRP rebounds great and proves you wrong. The attitude of 'I told you so' is a bit childish if you ask me.
I was there for the last day of the season. Talked to several employees and saw for myself.
What if the only rock music you like is Pink Floyd? Did they even have a ride based on The Wall? That could have been pretty trippy, but if you are not into rock music that much... A whole park??? How about a Music Park, with a Rock Themed Area, a Country Themed Area, a Classical Themed area...
From a local non-theme park background perspective...
Hard Rock Park..good idea gone bad! But heres what suprises me. How did the Hard Rock parent company allow it to happen? Youd figure they want to preserve the brand? So they should have had some control over it form the get go. Dont yea think?
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