Disney fights attendance drop with 'three days free' deal
Written by Robert Niles
Disney, like many U.S. companies, announced a brutal quarterly earnings report today. Of interest to theme park fans is the news that year-over-year attendance dropped at Walt Disney World and Disneyland by one percent over the past three months, with income dropping four percent. Disney also announced that advanced bookings are down 10 percent at Disney World for the upcoming holiday season.Tweet
Now, a one-percent drop isn't as bad as some parks have faced, and the drop in the theme parks pales in comparison with the way that other Disney divisions are losing cash. ABC and the TV stations dropped $150 million over the three months alone.
But Disney isn't used to attendance drops at its theme parks. So the Mouse isn't taking this one lying down.
No, there's no new attraction development. But Disney is planning to offer a 'three nights free' deal to Disney World visitors who book a week-long vacation before the end of the year. You buy four nights in a Disney hotel with a four-day Magic Your Way theme park ticket and get the extra three days free.
Visitors can take their trip any time before next summer (excluding Spring Break). Details should be available on Disney World's website within the next day or two.
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