Disney fights attendance drop with 'three days free' deal
Disney, like many U.S. companies, announced a brutal quarterly earnings report today. Of interest to theme park fans is the news that year-over-year attendance dropped at Walt Disney World and Disneyland by one percent over the past three months, with income dropping four percent. Disney also announced that advanced bookings are down 10 percent at Disney World for the upcoming holiday season.
Now, a one-percent drop isn't as bad as some parks have faced, and the drop in the theme parks pales in comparison with the way that other Disney divisions are losing cash. ABC and the TV stations dropped $150 million over the three months alone.
But Disney isn't used to attendance drops at its theme parks. So the Mouse isn't taking this one lying down.
No, there's no new attraction development. But Disney is planning to offer a 'three nights free' deal to Disney World visitors who book a week-long vacation before the end of the year. You buy four nights in a Disney hotel with a four-day Magic Your Way theme park ticket and get the extra three days free.
Visitors can take their trip any time before next summer (excluding Spring Break). Details should be available on Disney World's website within the next day or two.
Wow. That is certainly another bold move for the Mouse. But I like it. We continue to set ourselves so much better than the rest, as evident in such an amazing deal. And with the economy in the shape it's in, it was probably a neccessary move.
This is really bold of disney. I'm just upset that i made plans to go in february two months earlier....
Disney has their hands in so many things in the entertainment industry, but it's interesting that there are big changes in the theme park division to drum up business. That tells me that it's probably a little worse in the parks then they are letting on. Disney's price of admission has caught up with them and the "magic" it seems... isn't economy proof. Good for them though, they are being proactive about it and giving customers a deal instead of just expecting people to get in the car and follow the yellow brick road. If anyone can afford it, they sure can.
All summer long Cedar Point issued steep discounts and deals on their tickets. I wondered all summer long what they heck they were doing. All summer long Cedar Point/Cedar Fair Execs saw this coming, and they ended up with a 3% increase in attendance.
Disney got bailed out early in the year by a weak dollar, encouraging Europeans to visit, replacing the Americans who couldn't afford the trip.
I'm actually trying to talk to the Walt Disney Travel Company to see if I can get it at this new price. I had already booked it June 19 through June 29, but this new deal they have will save us about $400-$450! I'm waiting to hear back now so hopefully it'll be some good news. That is an awesome deal.
Why can't they lower the price of admission. They raised it a few months back to what, $75. Wouldn't more folks be willing to visit if they lowered the price? I know it would make our life easier for next July.
I just checked it out online. It is a great deal and it is even offered with the Deluxe Villas. And as an added bonus they give you a $200.00 dollar gift card at check-in. I'm impressed. As I started to close out my search of certain dates, they sent me a survey asking why I was not booking my trip. This is the first time that has happened when I have searched prices on packages, which tells me that Disney is starting to get a little on the panic side.
We were out at EPCOT last night. My wife demanded that we go see Night Ranger who played three sets in the American gardens theatre. She had seen them at Grad Nite in 1983.
Night Ranger? (!)
Well, this is a deal guaranteed to help profits for Disney.
Reading the earnings report a little closer...attendance was actually up at Walt Disney World by a small margin, but revenues were down by 4%. All the other Disney parks, including Disneyland, had decreased attendance and revenues, but all things considered, Disney did good in 2008. What has them really worried are their projections for 2009...which is why they are taking steps now.
I checked on the 4/3 deal and it's of course cheaper. But I can still get a 1400 sq. ft. condo just outisde the south gate in a gated community for a week plus a 7 day ticket for my family of 5 and be $300 under their new deal. They aren't considering the fact that all the house and condo rental people lowered their prices ages ago. So this deal didn't do anything for our family but we were planning on going anyway.
Finally got a response from them after calling and they switched us to this new deal saving us $484 without changing resorts, our ticket type or anything. I'm really excited about it. We always stay on site because it's really convenient for us and constantly surrounded by "the magic" our entire vacation. While it's expensive to eat out, I really can't see myself cooking most nights while on vacation, so the cost is worth it to us to stay on site and maybe not have the amenities of a kitchen. Besides, we really end up eating one large meal per day anyway, and we are (thankfully) able to afford to eat out.
This article has been archived and is no longer accepting comments.