Disney fights attendance drop with 'three days free' deal
Written by Robert Niles
Disney, like many U.S. companies, announced a brutal quarterly earnings report today. Of interest to theme park fans is the news that year-over-year attendance dropped at Walt Disney World and Disneyland by one percent over the past three months, with income dropping four percent. Disney also announced that advanced bookings are down 10 percent at Disney World for the upcoming holiday season.Tweet
Now, a one-percent drop isn't as bad as some parks have faced, and the drop in the theme parks pales in comparison with the way that other Disney divisions are losing cash. ABC and the TV stations dropped $150 million over the three months alone.
But Disney isn't used to attendance drops at its theme parks. So the Mouse isn't taking this one lying down.
No, there's no new attraction development. But Disney is planning to offer a 'three nights free' deal to Disney World visitors who book a week-long vacation before the end of the year. You buy four nights in a Disney hotel with a four-day Magic Your Way theme park ticket and get the extra three days free.
Visitors can take their trip any time before next summer (excluding Spring Break). Details should be available on Disney World's website within the next day or two.
This article has been archived and is no longer accepting comments.
What's it like to work at Disney World?
Insider's Pick: Ever wondered what it would be like to work at the Walt Disney World Resort? Stories from a Theme Park Insider offers more than 100 pages of fun, insightful, and even sometimes touching stories from people who've worked at Disney World's Magic Kingdom. It's a great way to get in the mood for your next trip to Orlando, or just to keep the memories of a Disney World visit alive.
Top U.S. Theme Parks
Walt Disney World's Magic Kingdom
Other Top International Parks
Features, News and Advice
"Stories from a Theme Park Insider"
Connect with Theme Park Insider