Legoland announces new theme park for 2013 in Malaysia
We're still awaiting official word if Merlin Entertainments is going to proceed with a second Legoland theme park in the United States. (Legoland has been bogged down with various government boards around Kansas City for years.) But Merlin's moving swiftly to announce projects outside the United States and Europe.
Following the announcement earlier this year of a new Legoland in Dubai, this week Merlin officials announced that a sixth Legoland park will be built in Malaysia. The $200-million theme park will be built across from Singapore, as part of the multi-billion-dollar Iskandar Development Region in Malaysia's Johor state.
Merlin will own 20 percent of the park, though it will design it and operate it. The park is scheduled to open in 2013.
Update: Interesting local reaction. In short, people not happy. They wanted Disney instead.
Interesting choice - I'd like to see a history of U.S. theme park construction in foreign markets. I understand that their economy is doing well, but any particular reason for choosing Malaysia?
There's definitely a market in non-U.S. and non-European markets for U.S. theme park brands to attach to commercial and tourist development projects. You see this in Dubai most notably, but also in China and now in Southeast Asia as well.
Yes, these do seem to be springing up more and more rapidly over time. Let's see how it goes for them.
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