And Hard Rock Park's new name is... Freestyle Music Park?
Owners of the park formerly known as Hard Rock
have announced the new name. Get ready ladies and gents......Freestyle Music Park.
After negotiations with Hard Rock Corporation broke down, and on the heels of a truly bizarre lawsuit that actually awarded former CEO/captain of the sinking ship Steve Goodwin intellectual property rights, the new owners were put in the position of finding a new name...and finding it quickly.
One sad note is that the great live shows that graced the park last year will be canned, probably because they don't want to pay Goodwin the royalties that he seeks for his "rights" It's rumored that one of the shows will be a skate/BMX stunt show. It also appears that the rides, restaurants, and areas are being renamed...also probably to prevent Goodwin from sticking his hand out. A Memorial Day opening is planned.
My opinion? The new name doesn't work. It doesn't have a very good ring to it at all. I understand the timeline they had to deal with, but there wasn't anything better than that? The decision favoring Goodwin in the intellectual property rights lawsuit seems to have really pulled the rug out from under the new owners. Continuing without the Hard Rock name is one thing, but renaming attractions and designing new themes effectively in two months is a real uphill battle. Here is the story from the Sun News.
Thoughts on the new name?
Update: Arthur Levine's got an interview with
Hard Rock Park's Freestyle Music Park's Steve Baker.
[Slaps forehead] I totally had forgotten that the name of FPI MB Entertainment, the new owners of the park, stands of Freestyle Park International Myrtle Beach. And that the park that they run in Russia is called Freestyle Park. So Freestyle is their brand name. This is the music-themed park in the chain, ergo, Freestyle Music Park. Utterly predictable. After ID'ing the Freestyle Park and Steve Baker connections before anyone else, I can't believe I missed that.
Derek, I disagree. While 'Freestyle Music Park' might seem like a mouthful, it will more than likely be referred to as just 'Freestyle' which I think is a snappy name for a park.
"FM" park would have been a cool name 10-20 years ago, when people listened to music on the radio.
The new name does not sound at all like an "Amusement Park" attraction. The way it sounds to me is come here to listen to music. It does not appear to have a name that kids will remember, so that in effect would eliminate the younger audience.
I think TH makes a good point. Freestyle Park or Freestyle will most likely be the name it comes to be known by. Not completely terrible. However renaming all the other attractions, restaurants, and such will be a challenge.
There HAD to have been a better idea out there for the park name. "Freestyle Music Park" doesn't work for me, at all. Granted, I'm not in their position and I'm sure they're under a ton of pressure, but still...
Yowzers, what a stinker of a name. But it's still better than that Happy Days thing.
Okay, more structured thoughts now.
Worst. Park Name. Ever.
Wow. Just ... wow.
LOL... good comments everyone. However, if it is a great theme park, the name will be irrelevant.
Well ita least it will reopen...Good or bdad..but hay if its ideas they need just ask us...Anyone remember or theme park development blog we did?...Could be a help to these new owners..yea think?
Hey...if Freestyle Music Park works out, than great. There aren't many people out there that want to see this park succeed more than I do. I just am reminded of an ampitheater or something when I say it. I understand that the name may work in Russia, but I really think that it could be detrimental to the product they are capable of producing.
Parent company name or not, that moniker is LAME. I really hope I'm proven wrong, but I think this park is dead in the water. Or at least it is paddling very, very feebly.
As a former employee of HRP - I don't think that the new name will spark alot of attendance or enthusiasm, for patrons or employees. I will certainly say that the atmosphere at HRP was ALOT of fun.
i could care less what it is called as long as it opens with the same rollercoasters (under new names if necessary). I couldn't get out last year and I don't plan to miss out again.
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