If you run a theme park, read this
There is great advice, and strong business lessons from history, in James Surowiecki's piece in the New Yorker
Surowiecki never mentions theme parks in the piece. But he does tell of other consumer businesses and how they reacted to depressions and recessions. In short, those that cut back did worse during the recovery than those who remained aggressive in the down times.
Let that be a lesson to theme parks mulling a cut in customer service, new attraction design, promotions or advertising. Now is the time when you can bury your competitors - or bury yourself.
Fans are looking for ads touting new rides, new shows, new experiences and fresh deals. Ultimately, fans are looking to see who has their back this summer. Parks that come through will be the parks that endure.
You hear that Disney? It is time to stop sitting on your hands and announce something for WDW. Anything. It could be Star Tours 2. It could be the Monsters Inc. coaster. I would love it to be Beastly Kingdom. Don't let Universal pass you by. Heck, you could announce it for 2011 or 2012, just get people excited for the future.
It was just yesterday in our Directors Meeting that our owner, Will Koch, told us that this is the year to "step it up" like we never have before: step up the service, the friendliness and the cleanliness.
+3 to Holiday World! WOOT!
I would berate Disney for not announcing anything new, but their deals are so exceptional this year that they've garnered my support. I will be visiting in late August. While there, I hope to check out Hollywood Rip, Ride, Rip-off and Manta.
Im in total agreement, the businesses who offer something "more" to a potential customer/guest in this current economic client are going to gain more in the long run than companies who dont. I was at SFoT over last weekend and received much better customer service than they had offered in past seasons. I also received something rare in this day and age: A "Thank You" from a cast member in a retail outlet. I was plesantly shocked and suprised at that, politeness isnt a dying art.
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