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Disney giving free movie tickets to theme park guests

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Published: October 9, 2009 at 9:30 AM

Disney's trying to pump up interest in its new traditionally animated film, "The Princess and the Frog," by giving U.S. theme park visitors vouchers for child tickets to the film.

Only adults (which, in Disney's world, is anyone age 10 and older) can claim the vouchers. And there's just one voucher per adult theme park ticket. The vouchers are worth only up to $8, too, just in case you were thinking about using one for premium seating at the El Capitan.

Just go to one of the participating theme park merchandise locations at Walt Disney World or the Disneyland Resort, show your ticket, and you get the voucher. The participating locations are usually the ones nearest the entrance, such as the Emporium. Multi-day tickets get only one voucher, so you can't come back and get a second the next day. The offer's good through Nov. 22. Full details on the film's website. (Click the "Movie Offer" link at the bottom right.)

Obviously, the hook is that if Mom and Dad pick up vouchers for two kids, they still have to pay for themselves. So I don't know how much additional business this promotion will drum up. (I'm sure that families that were going to go anyway will appreciate the discount.) At the very least, the deal will help raise visibility among theme park guests, if the princess appearances and riverboat cruises didn't do that trick.

Readers' Opinions

From TH Creative on October 9, 2009 at 10:28 AM
Clever!
From 96.35.141.2 on October 9, 2009 at 10:44 AM
I think that if this film does well in the next few years, we might see a retheme on either Mr. Rao's favorite ride Jungle Cruise or Rivers of America. Who knows though, I may be just jumping the gun.
From Larry Zimmerman on October 9, 2009 at 10:55 AM
In the network world, it's called "convergence," where you have voice, data, and video coursing over the same physical media. So, what we have here is a media/entertainment conglomerate with their fingers in just about everything related to either. It makes sense they'd synergize between the various modalities of entertainment they provide. Product tie-in -- it works from movies to toys and TV to theme parks... why not theme parks to movies?
From Anthony Murphy on October 9, 2009 at 1:26 PM
Princess and the Frog stuff are now at your local Disney Store. So far, its doing pretty well!

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