Why did some theme parks succeed this year, while so many others failed?
Published: October 12, 2009 at 4:15 PM
Santa Claus with TPI's Laurie Niles, at Holiday World this summer
We already knew that Disneyland also saw an attendance increase this year, fueled in large part by free birthday admissions and other promotions. SeaWorld also announced this week that its Orlando park had a "very, very strong performance" due to the debut of its Theme Park Insider Award-winning Manta roller coaster and aquarium.
Which got me thinking, how did these three parks manage to increase attendance when so many others welcomed fewer visitors this year? What do these three parks have in common?
Why, of course: They all were on this year's Theme Park Insider Summer Roadtrip!
Nah, that couldn't be mere coincidence. Obviously, the simple inclusion of these parks on the roadtrip itinerary pushed them to succeed while the rest of the industry failed. Therefore, theme parks are now welcomed to e-mail me their bids to be included in my 2010 roadtrip, as a hedge against what looks like another lousy year for the economy.
(I would suggest taking a moment now to wipe the dripping sarcasm from your computer screen.)
I'm sure that TPI readers have, uh, better theories on why some parks did well this year, as others tanked. Let's hear 'em in the comments.