SeaWorld Orlando drops year-long pass price below one-day ticket
Published: October 30, 2009 at 5:10 PM
What, did Shamu invent a time warp?
Actually, all SeaWorld's done is increase the price of its "rack rate" one-day ticket to $78.95, following recent increases by Walt Disney World and Universal Orlando. But the price of the "Fun Card," which gets you in for the rest of the year, drops $5, to $69.95. You'll need to either buy the Fun Card online, at AAA or show your Florida ID and ask for the $69.95 price at the SeaWorld ticket windows.
(SeaWorld likely waited on its one-day ticket price increase until after announcing its parent's sale to Blackstone Group, rather than follow immediately the Disney and Universal announcements, which came in the middle of sale negotiations.)
Many theme parks have offered deals where one-day visitors can upgrade to a form of annual pass at no additional charge. But this is the first instance I know of where a park is charging less for what is essentially an annual pass.
Which just goes to show what a joke the one-day "rack rate" has become for the Orlando-area theme parks. Does anyone actually buy those tickets? With so many out-of-market visitors coming to Orlando for extended theme park stays, multi-day tickets are the norm. And locals long have been able to buy seasonal and annual passes at heavily discounted per-day prices.
SeaWorld's altered its ticket pricing last year to encourage multi-day visits. Today's change represents one more step toward actually beating people over the head with the message: "Don't buy a one-day ticket!"