Will Disney bring back an old-school Mickey Mouse?
For tonight's open thread, I'll leave you with this article from the New York Times
, revealing some of the ways that the Walt Disney Company is looking to revitalize its icon, Mickey Mouse.
Over the decades, Mickey's ossified into a corporate symbol - far from his origin as the "Bart Simpson of his day," as the NYT put it. Heck, even the original Animation tour film at the then-Disney-MGM Studios gently mocked Mickey's corporate status.
I also enjoyed the reveal that the famous "Oswald for Al Michaels" deal wasn't some last-minute, face-saving throw-in, but a calculated move by Disney to regain rights for a character it needed for next year's "Epic Mickey" video game, the first step in the company's re-envisioning of the Main Mouse.
Bring him back? Where did he go?
Mickey wasn't always a homogenized symbol of commercialism. Disney's early cartoons had a bit of a political and social satire to them, and Mickey was the central character in many of them. I wouldn't lump him in with Bart Simpson, as Mickey was more wholesome than Bart, but once upon a time, Mickey had a lot more depth to him than he does now.
I so love "Steamboat Willie" Mickey more than "Mickey's Christmas Carol" Mickey. Love that pic of Epic Mickey, too!
I'm all for revitalising the brand.....even one as big as Mickey Mouse but , and I don't know if it's because I'm a traditionalist, I much prefer the warm 2-D animations to the 3-D versions.
I'm not sure about "Epci Mickey" but "Epic Mickey" looks like it's going to be awesome. ;)
I haven't read the article yet in my game informer on Epic Micky but love the cover of MM. Also I got it a few years ago but I love my villians shirt that has a warped Mickey on it all possed looking. I can say I grew up at Disney, from my parents working there to most family to even me in the 90s. I don't go as much, but would love to see Mickey brought back to more his glory days in my opinion they thinking of him now as a corp symbol. I wish WDW the best on this process.
I love video games and I love Disney so it's a win-win for me!
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