Will Disney bring back an old-school Mickey Mouse?
Written by Robert Niles
For tonight's open thread, I'll leave you with this article from the New York Times, revealing some of the ways that the Walt Disney Company is looking to revitalize its icon, Mickey Mouse.Tweet
Over the decades, Mickey's ossified into a corporate symbol - far from his origin as the "Bart Simpson of his day," as the NYT put it. Heck, even the original Animation tour film at the then-Disney-MGM Studios gently mocked Mickey's corporate status.
I also enjoyed the reveal that the famous "Oswald for Al Michaels" deal wasn't some last-minute, face-saving throw-in, but a calculated move by Disney to regain rights for a character it needed for next year's "Epic Mickey" video game, the first step in the company's re-envisioning of the Main Mouse.
This article has been archived and is no longer accepting comments.
Planning a trip to Walt Disney World?
Insider's Pick: Don't try to do Disney without the ever-entertaining and informative Unofficial Guide to Walt Disney World 2014. Save time and money with these tested tips and strategies for getting the most from a Disney World vacation. It's a great investment in happiness for you and your family.
Top U.S. Theme Parks
Walt Disney World's Magic Kingdom
Other Top International Parks
Features, News and Advice
"Stories from a Theme Park Insider"
Theme Park Insider Guidebooks