Will Disney bring back an old-school Mickey Mouse?
Written by Robert Niles
For tonight's open thread, I'll leave you with this article from the New York Times, revealing some of the ways that the Walt Disney Company is looking to revitalize its icon, Mickey Mouse.Tweet
Over the decades, Mickey's ossified into a corporate symbol - far from his origin as the "Bart Simpson of his day," as the NYT put it. Heck, even the original Animation tour film at the then-Disney-MGM Studios gently mocked Mickey's corporate status.
I also enjoyed the reveal that the famous "Oswald for Al Michaels" deal wasn't some last-minute, face-saving throw-in, but a calculated move by Disney to regain rights for a character it needed for next year's "Epic Mickey" video game, the first step in the company's re-envisioning of the Main Mouse.
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