Revenue, guest spending down at Walt Disney theme parks
Published: November 12, 2009 at 3:13 PM
- Annual revenue: $10.67 billion in the 12-month period ending Oct. 3, 2009, down from $11.50 billion in year ending Sept. 27, 2008.
- Quarterly revenue: $2.84 billion in the three months ending Oct. 3, 2009, down from $2.97 billion in the same period in 2008.
Here is the section on theme park performance from Disney's earnings report:
Parks and Resorts revenues for the year decreased 7% to $10.7 billion and segment operating income decreased 25% to $1.4 billion. For the quarter, revenues decreased 4% to $2.8 billion and segment operating income decreased 17% to $344 million. Results for the year and quarter reflected decreases at our domestic operations and at Disneyland Paris.
For the year, lower operating income at our domestic operations was driven by decreased guest spending, principally at our domestic parks and resorts, and lower gains on securitized sales of ownership interests at Disney Vacation Club, partially offset by lower costs at Walt Disney World Resort.
Decreased guest spending at the domestic parks and resorts was due to lower average ticket prices, lower average daily hotel room rates and decreased merchandise spending. Lower costs at Walt Disney World Resort reflected savings from cost mitigation activities, partially offset by labor and other cost inflation.
The decrease at Disneyland Paris was due to decreased guest spending and lower hotel occupancy, partially offset by lower costs. Decreased guest spending reflected lower average ticket prices, decreased merchandise spending and lower average daily hotel room rates. Lower costs were driven by savings from cost mitigation activities, partially offset by labor and other cost inflation.
For the quarter, lower operating income at our domestic operations reflected decreased guest spending and increased costs, partially offset by higher attendance, which was driven by the benefit of the additional week of operations, and increased revenue recognition at Disney Vacation Club in connection with the completion of vacation club properties. Decreased guest spending was due to lower average ticket prices, decreased merchandise, food and beverage spending and lower average daily hotel room rates. Higher costs reflected the additional week of operations in the current quarter and labor and other cost inflation, partially offset by cost mitigation activities.
Lower operating income at Disneyland Paris reflected decreased guest spending due to lower average ticket prices and lower average daily hotel room rates, partially offset by lower costs driven by cost mitigation activities and a favorable claim settlement.
Interesting that attendance is trending up (see, everyone, discounts and heavy advertising do work!) - that's a troublesome development for Disney's competition. While the Mouse's income might be down, it is building market share and keeping people in the habit of visiting Disney theme parks.
So guess at which theme parks those people will be spending their money once they've got a bit more in their wallets?