Busch Entertainment Corp. is now SeaWorld Parks & Entertainment
The Blackstone Group this morning closed its $2.3+ billion purchase of the now-former Busch Entertainment Corp. theme parks. Which means that the chain now has a new name: SeaWorld Parks & Entertainment.
Added by Robert: The Busch Gardens theme parks in Williamsburg, Virginia and Tampa, Florida will retain their names, although they are now officially "owned by SeaWorld." Which is a flip from the SeaWorld parks being "owned by Busch."
Here is the obligatory press release quote:
The new name reflects the prominence of the SeaWorld brand in both the family travel industry and among the company’s portfolio of parks.
“It is one of the world’s most widely recognized and respected family travel brands,” said Jim Atchison, SeaWorld Parks & Entertainment President. “SeaWorld has been a brand associated with quality family entertainment since SeaWorld San Diego opened its gates for the first time in March 1964.”
Translation: The name with the higher attendance total wins.
I like an idea the owner of BGWFans' website came up with. SeaWorld Parks & Adventures: SPA.
Worlds of Discovery was a weak brand because there was no widely-used, non-generic word within it that was primarily associated with this company.
Could also be a contractual/business thing, because the parks are no longer affiliated with A-B or Inbev, and the name Busch is related to that product. They probably can't call the company Busch Entertainment anymore, nor would they probably want to. They must have a clause in the sale that allows them to at least temporarily keep the Busch Gardens name for the parks. It does make perfect sense to simply call the company SeaWorld Parks and Entertainment.
Not sold on the "Parks and Entertainment" name. As for Disney, I wish they would go back to "Walt Disney Attractions" as it's much more encompassing of all that they do.
Think I'll go home and drink a Inbev Bud product to celebrate hopefully great things now with the new owners offically :o)
I wasn't really sold on the Worlds of Discovery branding for the month or so that we had that, but the new name is too much like an old super friends episode with the whole SeaWorld and Friends kind of name.
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