Busch Entertainment Corp. is now SeaWorld Parks & Entertainment
Published: December 1, 2009 at 10:43 AM
Added by Robert: The Busch Gardens theme parks in Williamsburg, Virginia and Tampa, Florida will retain their names, although they are now officially "owned by SeaWorld." Which is a flip from the SeaWorld parks being "owned by Busch."
Here is the obligatory press release quote:
The new name reflects the prominence of the SeaWorld brand in both the family travel industry and among the company’s portfolio of parks.
“It is one of the world’s most widely recognized and respected family travel brands,” said Jim Atchison, SeaWorld Parks & Entertainment President. “SeaWorld has been a brand associated with quality family entertainment since SeaWorld San Diego opened its gates for the first time in March 1964.”
Translation: The name with the higher attendance total wins.