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Universal Step Up Advertising in the U.K

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Published: January 15, 2010 at 7:44 AM

Universal Orlando are beginning to promote the soon-to-open Wizarding World of Harry Potter in the United Kingdom.

Over the course of the next week the Daily Telegraph will be offering its readers a number of exclusive promotional gifts as well as s behind-the-scene's look at the new land set to open at Islands of Adventure later this year.

Despite U.K consumers cutting down considerably on travel and tourism based spending over the last two years many Brits are beginning to look at booking a vacation in 2010. Both Universal and Disney are advertising heavily in the U.K media in an attempt to get Brits flocking back to Orlando.

Here's the link to the what the Daily Telegraph has in store.

Readers' Opinions

From Steve Ward on January 15, 2010 at 7:48 AM
will be getting both papers this weekend then.

about time we advertise something over here

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