The end for Hard Rock/Freestyle Music Park?
The once-anticipated South Carolina theme park
appears to have run its last ride.
So sayeth the lawyer.
Anyone still care enough to react?
Should have been built in either Fl or Houston. Then it would have done very well.
This sucks. That park had great potiential. Very good planning and alot of money went into it. Myrtle beach has plenty enough tourist to keep it going. I do believe that there wasen't enough advertisement for a park its size, however I think the biggest trouble the park had was prying the tourist death grips off of the beach and the lame carnival rides that lined it. Glad I got to go when I did though. Hope someone grabs up the Time Machine coaster. That was a fun smooth coaster.
I too think that location may have been a huge reason why it failed. Or maybe the number of theme parks demanded in the US is maxed out as it is? I'd like to see a Supply and Demand analysis on theme parks... maybe by region or something.
What an epic fail of a park. From day 1, we've predicted problems with the location, management, and marketing.
The idea of a Hard Rock attraction (or "Land") would have worked really well as part of an established park ('Rip, Ride, Rock It' anyone?).
If Hard Rock Park had been, from the beginning, a Herschend or Koch family production - or the work of someone with a similar passion for customer service - it would have succeeded, despite the challenges of its location and theme.
It was doomed from the beginning. Too many hands in the pot. But I hope someone grabs up those coasters. They are nice and would go well in another themed park.
I was excited when I first heard the plans for this park. It had really bad timing with the economy. I think it would have taken a different business model to make it work.
Location was the biggest issue. We almost got lost trying to find it! A place in FL would have been much better. I think the Hard Rock theme was better also. I miss Nights in White Satan!
Big shock. This park was doomed from like the first 2 months. There were people telling us in myrtle beach selling these ticket packs not to go there when i was there 2 years ago. Was doomed to failure!
So, who gets the rides?
I visited the park twice, once each as HRP & FMP. This is a top notch park with theming better than most regional theme parks and is very easy to navigate. Granted it didn't have very many attractions but it still had a good mix and ample room to expand.
I never went to the park, so I can't say too much for or against the park itself. What I can say is that I think there is a market for a good music-themed park (where it should be is another question.) Also, the first mistake the new owners made when taking over Hard Rock Park was giving it a terrible new name. Freestyle Music Park? That was the best they could think of?
Can it be moved to Kentucky Kingdom? lol
I believe marketing was a HUGE park of the parks failure. Living in upstate, SC, I have many friends who go to Myrtle beach at least once a year with family/friends/etc (multiple demographic groups) and still have no idea there ever was/is a HRP or FMP.
Deal, Josh. Heck, I'd pay $100 for Zeppelin/Time Machine alone. It would look like nice out in front of Worlds of Fun, replacing that crappy up-charge go-cart thingie.
I worked at a Hard Rock concert venue, and the only time I EVER heard of the park was at a staff meeting. Granted, the Hard Rock I worked at was at Universal Orlando, but still, marketing failure big time.
It's never gotten the chance to succeed. I was there when it was Hard Rock Park, and I was impressed. The visuals were good, the shows were good. It needed a few more attractions, but the ones that were there were great. As a theme park, it could have been a success given a little time. The actual location of the park wasn't the best in the Myrtle Beach area, but it was in the middle of a huge tourist market and had big potential given the right management.
The passes were too high.........The park was too small and not enough attractions to charge that much.......
I wish someone like Herschend Family Entertainment would purchase the park and turn it into something great. They are already in the area with a partnership with Dolly Parton in Dixie Stampede in Myrtle Beach so right there you have an advertisement in their brochure as well as combo tickets that can be sold together very easily. Plus Dixie Stampede and Dollywood Vacations in Pigeon Forge has combo deals with Ripley's Aquarium in Gatlinburg so the music park could really create some great relations with area attractions for some free cross promotion since Ripley's has a Myrtle Beach aquarium as well. They could probably get the park for $20-$30 million which isn't bad for a park that originally cost $400 million! The parks they own are well known as is and are only growing in popularity. I've heard the properties they have purchased such as Adventure Aquarium (Camden, NJ) and Wild Adventures (Valdosta, GA) both have gotten much better since they acquired the locations.
The biggggest problem is the Ghost Mall that sits in front of the park. If they would have bulldozed all that extra property the park could got alot more investors looking this way. Somebody with money could snap this up & with a little work could buy the land & expand so it would be more visible from the main highway leading into Myrtle Beach. Both of these so called owners had to plead for funds, which never appeared. Myrtle Beach needs this park but, no one is willing to take the chance. even if only a summertime park. This ain't Fla....
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