What would you do? Shamu, part two
SeaWorld might be considering resuming its Twitter feed from iconic whale Shamu. This week, SeaWorld Orlando posted to its Facebook page
a link to this article from the Miami Herald
, which asked the question.
SeaWorld stopped posting to its Shamu feed after the death of a trainer in Shamu Stadium in Orlando in February. I wrote last month about the dilemma facing SeaWorld in marketing its Shamu character.
For SeaWorld's benefit, let's revisit that discussion now that the park seems ready to consider it.
Comments below, please.
Another option would be re-naming it. You can do that without loosing any followers! I know a friend who changed it and they just showed up in the feed under the new name! Just a thought.
Where's the brand or marketing value in that? SeaWorld has an institutional Twitter account
Clyde and Seamore would be kinda funny. But It is definitely not what SeaWorld is known for. I don't think they really have a character that is anywhere close to as well known as Shamu. It will be a tough decision.
I don't think they should. The feed is part of an irresponsible illusion the park has insisted on propagating for more years than I care to think about.
I'dsay use Shamu as as a character only. ANd go head and resume the twitter thing. Use the name as branding item much as Disney did the mouse.
So portraying an Orca as a sarcastic, funny and docile smart-ass is somehow giving people the idea that whales aren't dangerous? Sorry, I don't buy it. Crank it back up, Shamu! I miss you!
I think SeaWorld should bring back the Shamu Twitter account. What happened to Dawn Brancheau was a terrible accident, and of course our hearts go out to her family and friends. I think SeaWorld has done a commendable job in being very sensitive of the tragedy, and responding to it in the best way possible. Dawn spent many, many years of her life devoted to orcas and committed to providing the public with not only a beautiful show, but sharing with us her passion for these animals, and her knowledge of them. I think that Dawn would want SeaWorld to continue that work. Part of SeaWorld's outreach to the public is the Shamu Twitter feed. When most people think of SeaWorld, they automatically think of Shamu. Shamu is one of the biggest attractions of SeaWorld.
The Shamu feed is one of the distinctive brand aspects of the Twitter feed, and it's presence was something I've always enjoyed on my Twitter feed; it's in no way insensitive, because it is the face of the Brand. Change it and you change the brand. I love Shamu.
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