Thursday theme park news round-up
Published: July 1, 2010 at 10:55 AM
No, Universal Studios Hollywood hasn't been destroyed. The whole page is a "wrap" ad for Universal's King Kong 360/3-D ride. Kudos to Universal for scoring the ad, and I suppose I should congratulate the LAT ad department for what ought to have been a big payday.
But, as a reader and former employee of the Times, how depressing to watch the paper sell itself out this way. The point of journalism ought to be to inform people, not to jerk them around. I've long had a policy at Theme Park Insider that ads never should cover up the editorial content of the publication. That's why you don't see pop-ups or "takeover" ads crawling across the posts on this site. I'm all for Universal promoting and advertising Kong. But the Times shouldn't be selling Universal fake front pages to do that. Perhaps if the Times cared as much about its readers, the paper wouldn't be in bankruptcy and it wouldn't be hemorrhaging readers and advertisers as it is.