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Universal Studios Hollywood opens its GrinchmasBy Robert Niles
Universal Studios Hollywood kicked off its "Grinchmas" holiday celebration today with a photo-op featuring actress and animal activist Tippi Hedren and Max the Dog from "Dr. Seuss' How the Grinch Stole Christmas."Published: December 9, 2010 at 8:49 PM ![]() Grinchmas continues this Saturday and Sunday, then runs daily starting Dec. 18 through Jan. 2, 2011. The event, located in the Upper Lot next to the Shrek theater, features a snow play area (hey, that's a big deal in Los Angeles), character meet-and-greets and nightly tree-lighting ceremonies plus celebrity readings of "Dr. Seuss' How the Grinch Stole Christmas." In addition this weekend, Universal will host an animal-adoption fair from noon to 4 p.m. on Saturday and Sunday, outside the park's front gate. The fair will be "hosted" by the Grinch and Max the dog and will feature shelter animals looking for a home. While the rest of Grinchmas is included with park admission, there's no admission necessary to take part in the adoption fair. Update, Dec. 13: From Universal: Scheduled celebrity readings will take place twice nightly beginning at 4:40 p.m. and 7:25 p.m., just prior to the "Grinchmas" tree lighting and Who-ville "Who-bilation" ceremony as follows:
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Yet another example of Universal successfully using an older franchise. Good on them.