More PR mastery from Britain's Thorpe Park
Published: March 1, 2011 at 9:47 AM
You just can't top Thorpe Park's recent PR masterpiece, where the park claimed to have moved a new water ride due to paranormal activity on its original site.
Really? It's not enough to say that construction had to be moved because of ancient stone coffins in the ground. (That would be enough to creep me out, thankyouverymuch.) Thorpe Park went all in with tales of ghosts, objects being moved and (my favorite) Ouija boards going haywire.
This past week, the park got into the news again, with reports about British pilots criticizing the park's decision to theme a new ride to a plane crash.
Thorpe Park's located not too far from Heathrow Airport, and local reporters got pilots to speculate whether others pilots might confuse the ride with an actual wrecked airplane on the ground. (I suppose we're to think "Gosh, that ride must look so realistic!" and immediately book our visits.)
Now Thorpe just needs to bring it all together with a backstory of ghosts from victims of the crash haunting the park's ticket booths... which is why you need to buy yours in advance online.
Or something like that. :^)