Universal sues Merlin over Orlando retail project
It's Universal versus Merlin in the theme park industry's latest legal battle.
Universal is suing Merlin Entertainments, along with Merlin's partners Circle Entertainment and Unicorp, over the trio's planned I-Walk development on International Drive. Slated for a 2013 opening, the project would include a 425-foot observation wheel, similar to the famous London Eye.
Universal claims that the I-Walk name infringes on its "CityWalk" trademark. Both are similar retail/dining projects that would stand less than three miles away from one another. Universal claims in its lawsuit the similar names would cause confusion among the public and hurt Universal's CityWalk.
Of course, if you've been paying close attention, you'll also note that this suit represents one arm of Blackstone suing another, since Blackstone remains a half-owner of Universal Orlando, as well as a major investor in Merlin Entertainments.
Blackstone is trying to cash out of Universal Orlando, though, and new NBCUniversal owner Comcast is said to be close to a decision on whether to buy out its partner, while would give it 100-percent control of Universal Orlando.
My guess? I-Walk changes its name soon. What's your guess? And if I-Walk does change its name, what should it be?
I'm surprised Apple isn't after them too. I figure anything starting with I was trademarked by now.
J-Walk of course...
Instead of I-Walk, how about its past tense, I-Walked? Or I-Ran?
How about Sheetee Wok?
I think Universal has a real case here. To the average visitor I Walk and Citywalk sound so alike that you could easily assume they are one and the same entity.
The Orlando Eye?
I am not sure how I Walk is like City Walk.
It was A Very nice Center
Seeing as Merlin is the 2nd Largest Entertainment company in the world (After Mickey of course) I don't think this will bother them. The London Eye is their most profitable attraction so it's understandable why they wish to pursue this.
This makes me laugh. I'll admit, I have not worked at UO for a few years and thing may have changed. Having said that, part of my old job was to do what we called "The Good Bye". I was a Ops Duty Mananger for almost 10 years, started when IOA was being built. Everynight the Duty Managers would meet at near the exit to say good night to departing guests. One questions I got at least everyday from a departing guest was, "How do we get to that City place (insert any of 1,000 incorrect names for CityWalk)?" I'd smile and say, "You've already been there. It's everythign between the parking buildings and the theme parks, and it's just beyond those turnstiles." They would look at me with an amazed face and wonder back out to CityWalk. So, I think it's a bit funny that UO is trying to protect a trademark that in my experience people don't understand in the first place.
I am guessing Merlin's new complex will have benches along the pathways meandering through shops, restaurants and attractions.
They should name it after my friend Chris, and split it up into north and south sections:
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