Vote of the week: What does SeaWorld need to do to increase attendance?
Written by Robert Niles
This year's TEA/AECOM theme park attractions attendance report illustrated a tough picture for the SeaWorld theme parks. Its top two namesake parks, SeaWorld Orlando and SeaWorld San Diego, suffered their third consecutive year of attendance declines, according to the AECOM data.Tweet
The Orlando park faces the challenge of attracting visitors who are now spending their "non Disney" days at Universal Orlando's Wizarding World of Harry Potter instead. The San Diego park faces tough competition from always-strong Disneyland, as well as resurgent Universal Studios Hollywood and Legoland California.
What does SeaWorld need to do to distinguish itself and win your attendance at one of its theme parks? I'll list a few options in this week's vote.
Does SeaWorld need to build new thrill rides, like the Theme Park Insider Award-winning Manta? Or should it add a family dark ride, the mainstays of the Disney and Universal theme parks? Should SeaWorld work instead on renovating its existing attractions, such as Journey to Atlantis and Wild Arctic? Or would simply getting the trainers back in the water at the Shamu show suffice? Finally, I leave an option for people who just aren't going to consider SeaWorld, no matter what the park does.
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