Vote of the week: What does SeaWorld need to do to increase attendance?
Published: June 17, 2011 at 10:50 AM
The Orlando park faces the challenge of attracting visitors who are now spending their "non Disney" days at Universal Orlando's Wizarding World of Harry Potter instead. The San Diego park faces tough competition from always-strong Disneyland, as well as resurgent Universal Studios Hollywood and Legoland California.
What does SeaWorld need to do to distinguish itself and win your attendance at one of its theme parks? I'll list a few options in this week's vote.
Does SeaWorld need to build new thrill rides, like the Theme Park Insider Award-winning Manta? Or should it add a family dark ride, the mainstays of the Disney and Universal theme parks? Should SeaWorld work instead on renovating its existing attractions, such as Journey to Atlantis and Wild Arctic? Or would simply getting the trainers back in the water at the Shamu show suffice? Finally, I leave an option for people who just aren't going to consider SeaWorld, no matter what the park does.
If you'd like to add another option, please mention it in the comments. Here's your chance to offer SeaWorld your thoughts and advice on how it can win your business.