How much would you pay to add front-of-line-access to an annual pass?
Resorts World Sentosa, home of Universal Studios Singapore
, has announced a new annual pass pricing structure
for the theme park. I know that Singapore isn't on the radar of many Theme Park Insider readers
, but Universal Studios Singapore's done something very interesting with these annual passes.
Revenge of the Mummy at Universal Studios Singapore
The prices are SG$638 (US$519.45) for adults and SG$558 (US$454.31) for children. That seemed a bit high for me for a pass to single theme park. But I kept reading and found that the "Superstar Pass" includes... unlimited access to Universal Express.
That's right. Unlimited front-of-the-line access with an annual pass.
Imagine that. Instant Universal Express (or FastPass, for Disney fans) access to every ride, every time you visit the park. You'll never again have to worry about how crowded a park is if you have a hankering to ride one of your favorite attractions.
USS is also offering a lower-priced (SG$300 less) AP for visitors who don't want the Universal Express option. Which raises the question: How much more would you pay on top of your current annual pass price for a pass that included unlimited front-of-line access?
We've been talking on our Discussion Board about perks for annual passholders, but I'd love to hear about some of the perks you don't now get, such as front-of-the-line access, and how much you'd be willing to pay to get them.
If they offered that for Florida I wouldn't do it for the simple reason that front of the line access is a perk of staying in their on site hotels which I usually do. (Partly because I like not having to drive to the park and partly because if you go in the off season, their hotels are that expensive.)
I think a front of line pass (anytime Fastpass) is a very worthwhile perk, especially at non-Disney parks that are not always so good at maximizing rider-throughput.
I have always thought that there should be an elite pass that provides this perk. I'd pay double or even more to be able to have this privilege.
Being single I only have to worry about buying one pass for myself. If a family needed to get 4 or 5 passes, I think the parks should discount each pass after you buy 2 at regular cost. They will essentially make more money on food and merchandise from the additonal family members. I would pay an additional $100.00 for the front of the line access.
Correct me if I am wrong but with the most expencive USF/IOA annual pass you get express pass after 4 p.m. and I think the price for those passes are like $350 apiece or so. I might would pay another $150 to be able to express pass all the time but not much more than that.
I would not at all pay for the perk. The point of getting an annual pass is for repeated visits for quite a while. Why pay all that money if you can just keep going and going?
As someone who has been going to theme parks for over 40 years, I'm going to say that I detest the ExpressPass/FastPass systems. I feel that they greatly detract from the theme park experience for the average visitor. When I was a kid, once you got past the gates at Disneyland or Disney World, you were the same as everybody else. It didn't matter if you were rich or poor or if you stayed on site or in the Days Inn down the road. You left your differences behind you, and there was very little to remind you that people came from different stations in life.
Nothing. I only really feel like I need FOTL access if I'm not there for long enough to get in all the attractions so if I got an annual pass, I'm probably going enough.
I would not pay an extra 300 dollers just to go in front of the line for rides. I love what disney does with there fast pass which is free and you have to wait a few hours to go on the ride and enjoy. But paying 300 dollers extra for fast pass wouldn't even think about. If when season pass had fast pass included for about anywhere between 20-75 yeah I'd go for it but not for 300
I actually hate that idea, because if enough people get it then too many locals who visit everyday would use it and the express line would be practically the same length as the stand-by line. Personally I like the way Disney's Fastpass system works better because they only give out so many per attraction per day and on top of that its a free service which shows proof that Disney already makes enough money per day that it doesn't need to charge its customer's extra money for this service. Its no wonder Universal will never be on the same level as Disney, because they come up with dumb ideas like this one. Two pieces of advice for Universal to help boost its overall attendance and happiness in its customers....use Disney's same method of their Fastpass system and incorporate the Extra Magic Hours idea for the guests who stay on-site, which would not only attract more people to the parks in general but also attract more people to the on-site resorts.
I think Tim Hillman had an interesting comment that got me wondering what were peak wait times like before fast pass was even a thought? Are there any numbers out there, for example, of what the peak wait times would be at space mountain before fast pass was around? Seems like fast pass could actually make the stand by line longer. Just a thought, I personally enjoy the Disney fast pass system, but was curious if there were numbers that showed a significant drop in the stand by line before fast passes were integrated into the park.
Too bad for the rest of us who pay $88 per ticket- our wait keeps getting longer and longer.
I'd probably want to pay extra for that..... but I wonder at what point it becomes a thing where the people who can't afford it start to feel so alienated and that their experience that they paid for is being impacted by it so much that they get aggrivated and quite wanting to go.
I like Disney's system, free and fair. Universal's system is nothing but a money maker that does increase the wait time for people unwilling to pay for it, where as Disney's Fastpass system, everyone has the same opportunity to get a Fastpass (which one comment seems to think otherwise) without paying any extra money. Aside from fairness, the system isn't used to make profit but rather redistribute crowds over the day, so that unlike before the Fastpass system, wait times are shorter on a whole throughout the day. My memories of the park before Fastpass were of little riding and a lot more waiting.
To bring my usual non-Disney/Universal perspective (the site IS called THEME PARK Insider, after all)
I've got to agree with you, Adam, Disney's FastPass system is free and fair, but I still believe that it detracts from the theme park experience for the average visitor.
Tim, although it would be a nice thing to do as a one day a year thing(with the ticket books), thats a silly idea to do that permanently because it would be similar to having to pay for an express pass whereas those who have money could afford to get more "E-Tickets" whereas those who are less fortunate could only afford to purchase the lower-graded tickets for the non-thrilling attractions, however i actually do agree that it would be nice if Disney and Universal simply did away with the Fastpass/Express pass systems completely and make it fair for everyone(both recurring guests and first time visitors).
In training to be a CM, and through my Disney University classes, we have discussed the science and application of the Fastpass system. Like a said, Disney uses the system to make for shorter wait times for everyone. As hard as this may seem, when a ride as Fastpass, the stand-by line has a wait time equal to or less than what that attraction would have without it. Because thousands and thousands opt for Fastpass and come durring the slow times and late late at night, the stand-by time is shorter, even though it looks like we are letting a million people before the stand-by line. I know st Space Mountain, we have reduced the average wait time by an hour when Fastpass was added.
About 20 minutes ago, I just pulled our lanyard / room key holders out of the kithen drawer for Universal / IOA.... Our keys for the Royal Pacific hotel are still in them from the last vacation.
Well, Adam, I stand corrected. You met the two criteria I asked for - quantitativive data that says that average wait times are reduced and number of rides per visit is increased, and qualitative data that says that people are having a better time at the park. I guess that I'll have to change my mind about the Fastpass system.
You might not find much about it. Disney keeps it fairly secret. In fact, I'm a CM with loose lips.
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