Vote of the week: What would convince you to visit more in 2012?
Written by Robert Niles
This week's chaos in the stock market illustrates how unsure even the rich folks in America feel about the economy. That's troubling news for anyone who runs a business, including the people running the nation's theme parks. When incomes get lean, vacations are among the first expenses cut from and the last restored to family budgets.Tweet
But... for the right experience at the right price, theme park fans will continue to find ways to afford visits to their favorite parks. What would it take for your favorite theme or amusement park to convince you to make a visit (or to visit more often) in 2012?
The new Star Tours drew visitors to Disneyland this summer, and won the Theme Park Insider Award for Best New Attraction.
That's our vote of the week. I'm giving you three options. They boil down to quantity, quality and price. Which of the three is the single most important factor that drives you to make a theme park visit, even when a family vacation's a stretch for you?
Theme Park Insider readers collectively spend about $3 billion a year on theme park visits, according to a survey I did a year or so ago. So you've got buying power, and you've got the ear of major park executives. Tell them what you want to see in 2012 and the future to win your business, even in a tough economy.
Do you want to see more attractions in their parks? Or are you okay with the number of options in the park, but want to see the parks eliminate some of the weaken alternatives in favor of new or improved attractions of higher quality? Or are you okay with the number and quality of attractions in the parks, you just need a better break on the price?
And, on behalf of the management around here (okay, that's me), thanks again for reading Theme Park Insider!
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