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Disney electrifies Times Square

November 18, 2011, 9:55 AM · On Disney's YouTube channel, they have been showing off some new Augmented Reality technology gracing the front of their Times Square flagship store. As you can see, guests are able to surf with Stitch, have a dance off against Donald and interact with their favourite characters via Augmented Reality.

I personally think this has a place at Downtown Disney, probably positioned on the blue, barren box known as Disney Quest. This weenie would allow guests to see what Disney Quest symbolises, which would help lure in some traffic. So what do you think? Does this technology belong in the theme parks or at Downtown Disney? Let me know in the comment section below.

Replies (7)

November 18, 2011 at 10:14 AM · It's really cool, but meeting real characters is for the park, but Disney Quest actually might be a good choice. Needless to say, this is a product of NextGen.
November 18, 2011 at 11:01 AM · Since I work only a few blocks away from Times Square, I need to go and check it out. Downtown, as part of Disney Quest, is definitely the place for it.
November 18, 2011 at 1:15 PM · Fantastic Period!
November 18, 2011 at 8:25 PM · AHHHHMMMMAAAAZZZIINGG! I know the technology is probably the same that is used for Turtle Talk with Cruch. But I am more impressed that it appears Disney has paid the City of New York for something that has been done only one other time. Close Times Square to make it seem empty for the "set-up" by Mickey.

Bonus points if anyone else knows what other time this was done.

November 18, 2011 at 9:27 PM · I am Legend.

This will be very popular in Times Square, but in the parks I would expect to meet the characters "for real."

November 18, 2011 at 9:57 PM · Times Square is the perfect place for this. Think of all the tourists in the Square at any given moment. They're on vacation, in a good mood, realizing how much they love travelling, then BOOM - "Hey, we should make Disney our next vacation!"
November 19, 2011 at 5:14 AM · This could serve as a way of getting people into Disney Quest, especially if there was some attraction inside that put this technology to good use. Maybe something like an advanced Xbox Kinect game where the players interact or even become the Disney characters on-screen.

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