President Obama calls for additional tourism to US in Disney World speech
Published: January 19, 2012 at 11:00 AM
President Obama visited the world's most popular theme park, Walt Disney World's Magic Kingdom, to announce plans to encourage and facilitate more international tourism to the United States.
Requisite joke: "I'm excited to meet Mickey. It's always nice to meet a world leader who has bigger ears than me."
Obama's plan includes additional industry-funded marketing for U.S. destinations, including the Orlando theme parks, as well as expedited visa processing for visitors from China and Brazil. Obama also expressed a desire for Congress to add more countries to the list of nations whose visitors do not need visas to visit the United States, including Brazil.
Update: Legoland Florida wins the PR award for emailing the quickest response:
“This development is a major game-changer for Florida. An improved visa process helps us roll out the welcome mat to our friends in Brazil and will result in record numbers of young families visiting Florida.
Cost and convenience historically are two of the biggest barriers in travel. By addressing the hassle factor and making the visa process less onerous, we’ve just substantially improved our chance of attracting additional guests...
The fact that we’re already seeing large numbers from Latin America combined with today’s announcement is pushing us to seek out more Portuguese- and Spanish-speaking model citizens to better accommodate our guests from across this region.” - Adrian Jones, General Manager - LEGOLAND Florida
What's the PR equivalent of photobombing? :^) But Jones is right, making it easier for more people to visit Central Florida is nothing but good news for the area theme parks and the area economy. Get ready for more Brazilian tour groups*, everybody!
Update 2: *Or maybe not. See my point in the comments.