Vote of the week: What can Disney do to convince you to buy 'Glow with the Show' ears?
Written by Robert Niles
Disney announced today that it will soon begin triggering "Glow with the Show" ears at Fantasmic! at Disneyland Park. This is the first use of the ears at Disneyland - they've been part of the show at World of Color, the Mad T Party and Cars Land at Disney California Adventure all summer.Tweet
But is enabling their use at another show enough to convince more visitors to buy the ears, which run about $25 a pair? What else could Disney offer would-be buyers to convince them to get these ears?
When the entire crowd is wearing the Glow with the Show ears, the effect is stunning - it expands the show into the audience and makes the event a truly immersive, 360-in-the-round experience. But when only a few people in the crowd have the ears... meh. It just looks like a few people wearing hats that randomly light up. There are not enough ears blinking to see the coordination that's supposed to be there.
I wrote about Disney's Prisoner's Dilemma problem with Glow with the Show ears. But what if Disney offered another inducement when you bought the ears, such as a free, bonus Fastpass to any attraction? Or a reserved space in a special viewing area at a Glow-enabled show? (That perk would have the added benefit of concentrating the ears in one area, making it easier for everyone else to see them in action.) Or what if Disney just expanded the use of Glow ears to Walt Disney World, too. Would being able to use them on both coasts entice you to buy?
Thanks for participating in this week's vote, and thank you again for your continued support of Theme Park Insider! Have a great weekend.
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