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SeaWorld Orlando announces marketing deal with the Dolphins (the football ones)

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Published: September 27, 2012 at 10:02 AM
Every now and then, you read an announcement abut something new from a theme park and think to yourself, "Wow. That was so obvious, why didn't anyone think of that one before?"

That's exactly what I thought when I read the announcement from SeaWorld Orlando about its new marketing deal with… the Miami Dolphins.

Well, duh. :^)

SeaWorld dolphin

SeaWorld will feature former Dolphins linebacker (and "Dancing with the Stars" runner-up) Jason Taylor in TV ads targeted to Florida media markets. In addition, SeaWorld and the Dolphins will run several mutual promotions. From the press release:

SeaWorld Football Family of the Year is a sweepstakes that kicked off on September 21 and will continue through December 31. Fans can register at Dolphins.com/SeaWorld to win a grand prize three-day, two-night SeaWorld and Aquatica weekend getaway plus four tickets to all 2013 regular season Miami Dolphins home games.

The Game Day Advantage offers Florida resident deals at SeaWorld for Miami Dolphins fans and will be featured in radio, digital and TV throughout key Florida markets as well as in-stadium.

Not mentioned in the press release, but confirmed to me via other channels, I've learned that the deal also includes a provision where the Dolphins will allow Clyde and Seamore will return to their long-standing jobs performing at the Orlando theme park, now that they are no longer needed as replacement referees.

Readers' Opinions

From robert morris on September 27, 2012 at 10:22 AM
This strikes me as one of the most obvious marketing ideas ever.
From David Kirby on September 27, 2012 at 10:53 AM
So if the Dolphins win the Superbowl, will they still be allowed to go to Disney World?
From Mike Gallagher on September 27, 2012 at 1:27 PM
LOL at the referee comment, Robert.
From Daniel Etcheberry on September 27, 2012 at 4:15 PM
Sea World should do a deal with the Tampa Bay Rays.
From Jay R. on September 27, 2012 at 5:45 PM
Replacement referees!!! Lol!

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