Just Published: Theme Park Insider: 2016 Year in Review
That's exactly what I thought when I read the announcement from SeaWorld Orlando about its new marketing deal with… the Miami Dolphins.
Well, duh. :^)
SeaWorld will feature former Dolphins linebacker (and "Dancing with the Stars" runner-up) Jason Taylor in TV ads targeted to Florida media markets. In addition, SeaWorld and the Dolphins will run several mutual promotions. From the press release:
SeaWorld Football Family of the Year is a sweepstakes that kicked off on September 21 and will continue through December 31. Fans can register at Dolphins.com/SeaWorld to win a grand prize three-day, two-night SeaWorld and Aquatica weekend getaway plus four tickets to all 2013 regular season Miami Dolphins home games.
The Game Day Advantage offers Florida resident deals at SeaWorld for Miami Dolphins fans and will be featured in radio, digital and TV throughout key Florida markets as well as in-stadium.
Not mentioned in the press release, but confirmed to me via other channels, I've learned that the deal also includes a provision where the Dolphins will allow Clyde and Seamore will return to their long-standing jobs performing at the Orlando theme park, now that they are no longer needed as replacement referees.Tweet
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