Disneyland to enter Cars Land float in the 2013 Rose Parade
Disneyland confirmed today that it will enter a float in the 2013 Rose Parade
, here in Pasadena.
Concept art courtesy Disney
Yep, the theme is Cars Land, as Disney continues its marketing campaign for the new land that's made California Adventure the original Disneyland's first serious challenger for the title of Most Popular Theme Park in Southern California. Disney's entered floats in the Rose Parade before, but not since the mid-2000s, when the park promoted Tower of Terror, and then Disneyland's 50th anniversary.
Since Theme Park Insider's world headquarters is three blocks from the Rose Parade route here in Pasadena, we've got tons of parade and float decorating photos from past Rose Parades here on the site. Just search "Rose Parade" over in the search box, to the right. And we'll be on the route again this year, taking photos of the Disney float for you. (Even though it appears that my beloved Northwestern Wildcats have once again gagged away their chance to play in the Rose Bowl. Sigh. Thank heaven for 1996. And 1949. When we won.)
Seems like its going to be a real nice float. Cars Land was simply awesome when I visited this past August.
My hope is Disney doesn't decide to yank the Float from the official after-parade viewing site and take it to DCA like what they did to the Tower of Terror float. Since Disney decided to pull it from public viewing, they missed an marketing opportunity to sell DCA to the public in Pasadena, which was visited by many foreign and domestic tourists. At that time, few tourists will make a separate trip to DCA to see the float when the actual ride was right around the corner. It was an embarrassing flub.
I broke this story on Oct. 13, here: http://bit.ly/CarsLand1
Is it just me, or does the Rose Parade have more grains, bark, nuts & fruits and less flowers as the years have passed. I remember floats covered in flowers; some truly carpeted in roses. Is it too expensive nowadays? I think Stephany Edwards says "Dried split peas, kelp and pampas grass" more than "Carnations, chrysanthemums and gladiolas".
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