Disneyland to enter Cars Land float in the 2013 Rose Parade
Written by Robert Niles
Disneyland confirmed today that it will enter a float in the 2013 Rose Parade, here in Pasadena.Tweet
Concept art courtesy Disney
Yep, the theme is Cars Land, as Disney continues its marketing campaign for the new land that's made California Adventure the original Disneyland's first serious challenger for the title of Most Popular Theme Park in Southern California. Disney's entered floats in the Rose Parade before, but not since the mid-2000s, when the park promoted Tower of Terror, and then Disneyland's 50th anniversary.
Since Theme Park Insider's world headquarters is three blocks from the Rose Parade route here in Pasadena, we've got tons of parade and float decorating photos from past Rose Parades here on the site. Just search "Rose Parade" over in the search box, to the right. And we'll be on the route again this year, taking photos of the Disney float for you. (Even though it appears that my beloved Northwestern Wildcats have once again gagged away their chance to play in the Rose Bowl. Sigh. Thank heaven for 1996. And 1949. When we won.)
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