Disney offers reserved fireworks viewing area for visitors with Glow with the Show ears
Published: November 11, 2012 at 3:41 PM
But there's a hitch - one we wrote about the night that Glow with the Show debuted. As a visitor, you get the reward of seeing the ears in action not when you buy a pair, but only when everyone around you does. It's a "prisoner's dilemma" problem, and Disney's been trying to find a way around it, one that would encourage more people to buy the $25 ears.
Theme Park Insider readers have suggested several plans, including Disney giving away or loaning the ears. But Disney's into this to make money. Great show is nice, but only if it makes the Mouse some moola.
Disney's actually implementing one of the other plans you voted on. It's one that finally gives people some incentive to buy the ears and bring them to the park, while not costing Disney any significant amount of money in return. Disneyland will set aside a reserved viewing area for tonight's fireworks show, just for people wearing Glow with the Show ears. Visitors with ears should come to the Main Street Opera House starting at 3 today to get first-come, first-served wristbands for the reserved viewing area.
Brilliant! Waiting around for a prime viewing space for big shows like the fireworks is one of the great time sucks, robbing you of valuable ride time during your day. Disney's parlayed that into some valuable dining packages, where people pay extra for meals at certain restaurants to get a reserved space for a big show later that night, such as Fantasmic! at Disney's Hollywood Studios and Disney Dreams at Disneyland Paris. Here's another way to get that same time benefit.
Not only does a reserved viewing area reward people who buy and wear the ears, it helps show off the Glow with the Show effect, by concentrating the ear-wearers in one (I would presume very visible) area.
I'm flying to Orlando in the morning, so I won't be heading to Disneyland tonight. But if I had been, I'd definitely bring along my ears, simply to get a prime viewing space for the fireworks, without having to wait. And if I didn't own a pair of the ears, but knew about this deal, it might be enough to get me to buy a pair.
What about you? What do you think about this latest promotion? No word yet on how long it will run, or if it will expand to other shows.