SeaWorld theme parks debut mobile ticketing
Written by Robert Niles
SeaWorld Parks and Entertainment today announced the debut of new mobile websites that support using your phone as a ticket to SeaWorld and Busch Gardens theme parks.Tweet
Mobile phone users, including iPhone and Android users, can point their browsers to seaworld.com or buschgardens.com to access the websites. You can buy one-day tickets, Fun Cards, or Silver or Platinum annual passes using your phone and a credit card. Once you've completed your purchase, you can use the parks' mobile websites to access your ticket, allowing you to go straight to the turnstiles upon arrival. No paper printouts. No lines at will call.
And, uh, no wristbands. ;^)
When a guest is near one of the SeaWorld or Busch Gardens parks and connects to the website, the guest’s phone will immediately default to driving directions. However, if the guest is actually in the park, the site will automatically default to a park map so they can find their next adventure without missing a beat.
The websites also will offer "upsells" of animal encounters, tours and dining packages, based on what ticket you buy. I haven't used the mobile site to buy a ticket yet, but the interface seems clean and easy. Plus, it's nice to see a major park chain finally step forward and allow us to use our phones as admission media. Downside? This works only with the mobile websites now -- SeaWorld's app doesn't yet support the ticketing.
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