SeaWorld gets the US theme park rights to DreamWorks' Madagascar
Published: February 12, 2013 at 8:47 AM
Promotional art, courtesy SeaWorld
The 20-minute musical show follows the antics of Alex the Lion, Gloria the Hippo, King Julien, Mort and the Penguins during a vacation adventure. The show will feature rock/pop music performed by a live band and include both classic and original songs. The characters also will conduct meet and greets with park guests. Additionally, special co-branded merchandise exclusive to the parks, will be available.
The show will open in Florida on May 18 and in California on June 15. SeaWorld has the rights to bring the show to its other parks, as well.
"At this point, our relationship is only to bring the Madagascar characters to our parks," a SeaWorld representative told me via email in response to my question about whether the chain had obtained the rights to other DreamWorks properties.
Up until now, Universal has had the rights to use DreamWorks Animation characters in its theme parks, and it continues to feature Shrek in both of its US parks. Universal devoted an entire land to Madagascar in its Singapore theme park, where Universal retains the license for the characters.
Madagascar live shows also play in theme parks in the UK and Australia, so it's a familiar property to theme parks fans outside the US.