Vote of the week: How to make a 'real' Krusty Burger?
Written by Robert Niles
Universal Orlando's got a problem.
Forget the challenge of building a Transformers ride in less than a year. Or coming up with a worthy sequel to the wildly popular Wizarding World of Harry Potter. Universal's got both of those covered. The real challenge for the Universal Orlando Resort is…
How do you actually make a Krusty Burger?
Universal's making fast progress on its new (and, yes, still officially unannounced) Springfield area for Universal Studios Florida. Included in that newly revamped land will be the facades of Moe's Tavern and Krusty Burger, standing where the old International Film Festival food court once stood. Universal's clearly planning to open a new restaurant in that space, as it has advertised already for personnel to work the new facility.
But if Universal's building a Krusty Burger, aren't people going to demand that Universal serve actual Krusty Burgers?
This isn't as simple as the challenge of creating Butterbeer. As successfully as Universal Orlando's executive chef, Steve Jayson, and his team nailed that task, they had it easy. People were supposed to like Butterbeer. Krusty Burgers are "the unhealthiest food in the world," vile fast food that the restaurant's owner, Krusty the Clown, wouldn't imagine actually eating. ("Ewww! I almost swallowed some of the juice!")
So what do you do? Do you honor of the spirit of hard-core, orthodox fans (think Comic Book Guy) and remain faithful to the canon, even if that means creating a new, horrible-tasting Krusty Burger to serve Universal's Simpsons fans? Or do you sell out the story and opt to serve something tastier instead?
It's fun to imagine selling nasty burgers to a horde of theme park tourists (other than us, of course), but what would you do if you were running the Universal Orlando Resort? Maybe you just slap the Krusty Burger name on your regular burgers, saving yourself the expense of developing and serving another food product? Or maybe you look for a way to avoid the issue entirely, and ask Universal Creative to work with Matt Groening to come up with some story to explain why this Krusty Burger location is selling a different type of burger than Springfield's infamous original Krusty Burger?
It's Vote of the Week time.
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