Kings Island offers contest to win a trip to... Knott's Berry Farm
Published: September 19, 2013 at 10:54 AM
Kings Island will debut the world's longest Bolliger & Mabillard inverted roller coaster next April.
Weekly winners advance to the finals on October 26, with the finals winner getting a trip for two to Knott's Berry Farm in Buena Park, California.
It might seem strange for a theme park to be running a contest where the grand prize is a trip to another park, but don't forget that Kings Island and Knott's Berry Farm both are siblings in the Cedar Fair theme park chain.
Utilizing sister parks to offer prize trips to an affiliated out-of-market park seem like a strong move, especially when the sister park is in a popular tourist destination such as Southern California. It's not like Knott's and Kings Island are competing for the same visitors. But the chance to win a trip across the country to Southern California and Knott's certainly seems like a good lure to bring more visitors from around Cincinnati to Kings Island. Theme Park Insider readers from the Midwest can respond in the comments as to whether this contest would help push them to visiting KI this fall.
What do you think? Have you seen this type of promotion before, at other theme or amusement parks? Which other park combinations would be good candidates for running a similar promotion?