Welcome to Theme Park Insider! Join the community or log in
Theme Park Insider
Facebook Twitter YouTube Email Newsletter

Tokyo Disney invites you to climb aboard the Duffy bus

Written by
Published: January 31, 2014 at 9:56 AM

The Tokyo Disney Resort laughs at Walt Disney World's "Tronorail" and Disneyland's Cars-inspired monorail trains and outdoes all previous Disney transportation wraps with this:

The Duffy Bus

The Duffy Bus.

Step aboard and enjoy all the furry fun!

The Duffy Bus
Inside the Duffy Bus. Photos courtesy the Tokyo Disney Resort.

From February 20 through March 31, the Duffy Bus will be making promotional appearances around Japan. Mickey's "Teddy Bear" first became wildly popular in Japan, and Duffy dominates the merchandise sales at Tokyo DisneySea, where there's a Duffy-themed show and restaurant in the "Cape Cod" section of the park's American Waterfront land. Here's Tokyo DisneySea's press release, for those of you who read Japanese, and the Google Translate version, for those who would like to laugh at a machine's attempt to translate Japanese to English.

All aboard for Duffy! ;^)

Readers' Opinions

From TROY DAVIDSON on January 31, 2014 at 11:45 AM
I wish Walt Disney World would get some love. It seems we have aging attractions, no sense of direction. Team Disney needs a B-12 injection. Well, at least we are getting a new parade.....
From Sylvain Comeau on January 31, 2014 at 1:56 PM
Duffy is very popular...in Japan. They should give up on the "Disney bear" everywhere else.
From Insider Freak on January 31, 2014 at 2:58 PM
As Shenzi from The Lion King would say: "Man are they Uggly". At least their transportation is more efficient though from what I've heard.
From James Koehl on January 31, 2014 at 3:36 PM
I just read the Goggle translation- OMG, it was one of the funniest things I have read for a very long time! I read it out loud to my wife and she was laughing as hard as I was.
From Gabriel Schroll on January 31, 2014 at 5:53 PM
I'm actually a big Duffy fan. I look forward to October, when Duffy is dressed up in his orange pumpkin costume at EPCOT. Man, that is just one of the cutest things! I get my picture taken with him every year.

Of course, he's super popular in Japan and not nearly so in other parts of the world, but I think he's great! And the bus is awesome looking!

From Tony Duda on January 31, 2014 at 6:00 PM
In Japan, he's Fluffy Duffy! Why do we just get Duffy?
From TH Creative on January 31, 2014 at 8:32 PM
I'm gonna go with, "Make It Stop."
From Anthony Murphy on February 1, 2014 at 9:46 AM
I actually like the Duffy idea! It sorta gives World Showcase a mascot for the kids. With World Showcase getting more and more adultlike (no complaints from me), they need something for the kids.

Japan loves weird things alot. Then again, Duffy also fits into Disneysea

From Phil B. on February 1, 2014 at 12:58 PM
Duffy is a prime example of one of the reasons why modern day Disney has lost it's way. I have no problem with the character at all. I think it's adorable and has great potential as a mascot. The problem is, Disney put the cart before the horse. They created merchandise and then tried to give it character, as opposed to creating a character and having the merchandise come after. Adults see right through this and children find it hard to connect with because they don't know of the character. Disney has always been a company that prides itself on creating characters and telling stories first and foremost. With all of Disneys in house talent and resources, would it be that hard to create a Disney channel show featuring Duffy? You could tell stories of his world travels, introduce other friends and create a whole world that children could connect with and imagine being a part of. Then you would really be able to sell Duffy and everything else that exists in his word. It's a proven method that has served Disney well going all the way back to Steam Boat Willie. This is what happens when you put marketing ahead of creative. I just have to shake my head sometimes.

This article has been archived and is no longer accepting comments.

Previous article: Happy Chinese New Year!



What's it like to work at Disney World?

Working at Disney World

Insider's Pick: Ever wondered what it would be like to work at the Walt Disney World Resort? Stories from a Theme Park Insider offers more than 100 pages of fun, insightful, and even sometimes touching stories from people who've worked at Disney World's Magic Kingdom. It's a great way to get in the mood for your next trip to Orlando, or just to keep the memories of a Disney World visit alive.

Get it! In paperback | For Kindle | For iBooks